Campaign #todayishere signifies the rebirth of Malaysia Airlines

Malaysia Airlines begins its operation under the new entity known as Malaysia Airlines Berhad (MAB), effective today.

MAB receives Air Operator Certificate (AOC) on Friday after months of audits, including in terms of operation qualification, aircraft maintenance, and conformity regulation.

MAB starts a campaign called #todayishere on social media, an introductory move to the company's new brand.

#todayishere is a proclamation of the joy of travelling. Together, let's start our new journey. pic.twitter.com/yuTajHKWXn
— MAB (@MAS) August 31, 2015

It has been getting good responses among social media citizen when MAB name was trending in Twitter on Monday.

Many shares their excitement with this new chapter and expressed hope that this will drive the national flag carrier to a more positive change.

Nw MAS img-Doa trbik utk MAB agr dpt mngkatkan kgemilngn semnjak berpsah dpda MSA @todayishere @JKRMalaysia @MOWorks pic.twitter.com/TINRtNCigD
— Hasnul M Salleh (@SallehHasnul) September 1, 2015

Welcome #MAB ! #todayishere
— taqi (@TaqiJ) September 1, 2015

Congratulations Malaysia Airlines System (@MAS) as it rebrands as Malaysia Airlines Berhad (MAB) today. Starting a new journey #todayishere
— P Kamalanathan (@PKamalanathan) September 1, 2015

All the best for the new beginning @MAS ! #todayishere /p>— aleen/unicorn (@aleensie) September 1, 2015

Token giveaway from @mas on their first day boarding.... #10; #TodayisHere #malaysiaairlines https://t.co/1SNh0Smkg8
— Farah Waheda (@ladiefarah) September 1, 2015

All the best to MAB! You're still in my heart, @MAS . Thanks for the memories! #todayishere #jetlagsebenarnyani /p>— Zakwan Zainal (@zakwanhakim) August 31, 2015

Fly, fly, keep flying high @mas! #todayishere
— Madi Azmadi(@MadiAzmadi) August 31, 2015

#todayishere the old MAS becomes MAB! Hopefully things get better from now on!/p>— John Chai (@johnchai_) August 31, 2015

#todayishere good luck MAB, @MAS. looking forward for a better change and keep #flyinghigh !
— °piñat° (@pandapinat) August 31, 2015