CHANEL Premiers New Short Film

CHANEL premieres "The One That I Want," a new campaign celebrating the iconic fragrance CHANEL N°5. The film is produced, imagined, and directed by filmmaker Baz Luhrmann (Moulin Rouge!, The Great Gatsby), with production design by Oscar-winner Catherine Martin, and features supermodel Gisele Bündchen. Chanel No. 5 spokeswoman Gisele rides the waves this fall in the new perfume campaign’s short film. It’s a collaboration between the world’s highest paid model and one of Hollywood’s most gifted directors, for the successful iconic 1921 fragrance.

When Luhrmann directed the N°5 film starring Actress Nicole Kidman in 2004, he joined a esteemed line of directors who have collaborated with CHANEL, from Ridley Scott and Luc Besson to Kathryn Bigelow and Martin Scorsese.



A decade ago, N°5 was the fragrance of a woman who decided to break free from it all and then return to reality, abandoning her desire. Today, through Luhrmann's eyes, we see the N°5 woman deciding to listen to her heart. She is a contemporary woman who knows exactly who she is and is free to make her own decisions. The film tells the tale of a woman who struggles to find space for everything - herself, family, profession, and love. In the sneak peek, we see Gisele riding waves in a Chanel wetsuit with a Chanel surfboard, with big wavy hair in two different shimmering, bold dresses and Gisele prancing through a damp and dark New York alley.


"The CHANEL woman can be with herself on a beach, can be with her child, can have an aspirational and fulfilling work life, and at the same time she can have a true relationship; she can have romance," says Luhrmann. "And in the end, the CHANEL woman chooses love."

Like the N°5 women who have gone before her - Marilyn Monroe, Catherine Deneuve, Carole Bouquet and Nicole Kidman, Bündchen is representative of her time. Model, actress, mother, philanthropist, and businesswoman, she is one of the most dynamic women of the decade. Luhrmann's strong association to the world of music, so apparent in his feature films, is reflected in his choice of Lo-Fang's cover of "You're the One That I Want." With no dialogue in the film, the music is not a supplement; it is its pillar.



On October 13, Bündchen, Luhrmann, American model Gigi Hadid, Australian model Lily Aldrigde and of course, Chanel’s Karl Lagerfeld attended the debut screening of ‘The One That I Want’ in Manhattan. We have to wait one more hour… today at 12:00pm (local time). To view the film click HERE (at noon).

Check out the teaser:


by: Adeline Tan