Coach x Peanuts, A Playful Collaboration

A beloved and well-known comic strip Peanuts created by Charles M. Schulz makes its way from the pages of a comic to trendy closets everywhere. Coach x Peanuts is the first in a series of limited edition projects celebrating the New York luxury brand’s heritage and lightness of spirit. Creative Director Stuart Vevers began with just two classic images of Snoopy that embodied the warmth and lovable spirit of Schulz’s charming beagle then he juxtaposed him and other beloved Peanuts characters against a bold, elemental colour palette of black, white and “Woodstock yellow”. Vevers’ visualization was to create bold, dark and subverted versions of these acquainted icons.

Exquisitely crafted in Coach’s original Glove Tanned Leather and embossed with Schulz’s early Peanuts drawings, the satchels, totes and duffles come in several sizes and complemented with coordinating folios, wallets, key chains and bracelets. If you would prefer something rather edgy, Coach offers black leather Snoopy dolls and T-shirts bearing a ghost-like reverse print of the character. Each piece is exclusive and extremely limited edition collection will come with a signature Coach Storypatch noting its number in the series.

“Coach has for so many years been an American institution so it seems fitting to honour that heritage with iconography that captures moments in American pop culture. Peanuts and Snoopy were a rite of passage for a generation and continue to be so emotive - there’s a particular image of joyful Snoopy that I’ve always loved and have in our studio that manages to capture so much feeling and emotion in a sketch. I was intrigued by the idea of taking that image and playfulness but subverting it. A rebellious spirit is contrasted with reassuringly natural Coach Leather to create something unexpected,” - Stuart Vevers.

by: Adeline Tan