Dame Helen Mirren, New Face of L'Oréal Paris

We have to confess we're pretty enthusiastic about the news. After all, it's not every day you hear about a stunning 69-year-old landing a beauty campaign.

L'Oréal Paris just publicized that Helen Mirren is their latest celebrity face, and all we can say is, it's about time. After all, the 69-year-old has aged as we can only hope to ourselves, getting more beautiful every year. Needless to say, as the rep for the brand's Age Perfect line, she'll fit in nicely with L'Oréal's existing celeb roll of Blake Lively, Lara Stone, Diane Keaton, and Jane Fonda.

But for us, it's not just about Mirren's exquisiteness: it's about her revitalizing approach to aging, and her honesty about her own self-esteem. Amidst the Hollywood hubbub of detoxes, never-ending Pilates exercises, and vegan diets, Mirren has taken to eating burgers and says that "Being obsessed with looks is pathetic."

Mirren has been turning heads for years; perhaps getting this campaign now makes more sense with her point of view of aging. "The weird thing is you get more comfortable in yourself, even as time is giving you less reason for it," she said. "When you’re young and beautiful, you’re paranoid and miserable. And then you’re older and it’s ironic really."

From the looks of the above photo, the natural beauty appears to be left sans retouching. So here's to continued evidence that beauty is truly ageless.