Echtra Games acquisition to expand Zynga's total addressable market

KUALA LUMPUR: Zynga Inc, a global leader in interactive entertainment, has acquired Echtra Games, a cross-platform game studio.

Echtra Games comprises a development team whose core members have previously shaped the world of action role-playing games through their work on genre-defining titles including Diablo, Diablo II, the Torchlight franchise and more.

"This acquisition will be instrumental in growing our iconic licences and brands from mobile to PCs and consoles, while helping to further expand Zynga's total addressable market," said Zynga Chief Executive Officer (CEO), Frank Gibeau.

The Echtra Games team strengthens Zynga's cross-platform play future by adding talented developers with extensive cross-platform play experience as well as proprietary cross-platform development tools and technologies that have been built on top of the Unreal Engine.

Specifically, the Echtra Games team will be developing a new, yet to be announced RPG for cross-platform play in partnership with Zynga's Natural Motion studio, according to a statement.

"Echtra Games is delighted to be joining the Zynga family. We share Zynga's vision that cross-platform play is an essential part of the future of RPGs and interactive entertainment and are eager to apply our vast experience and talents to this effort," said Echtra Games CEO, Max Schaefer.

More details at www.zynga.com.

-- BERNAMA