SUNNYVALE, CA: EVERGENT, the CRM innovator providing flexible monetization tools for direct-to-consumer and B2B businesses, today announced a partnership with Astro, Malaysia’s leading content and entertainment company. Through the agreement, Astro will use Evergent’s customer management and monetization tools to support registration and subscription management for its new streaming service, sooka. Offering both free ad-supported content and subscription services, sooka unites live international sports programming with popular Malaysian dramas and entertainment programs.
Astro is the most widely used entertainment company among Malaysia’s population of more than 30 million people, serving 74% of Malaysian TV households. The company is committed to both entertaining and informing its customers and is responsible for commissioning and producing more than 9,000 hours of original content each year. Sooka, Astro’s newly launched streaming service, is the first platform in Malaysia to offer live streaming global sports on mobile devices, including the recent UEFA Euro 2020 tournament and the Tokyo Olympics 2020.
Servicing subscribers in 175 countries, Evergent offers flexible customer management and monetization solutions for media and telecommunications providers. In today’s highly competitive entertainment landscape, media companies must compete on both the quality of their content and the value they offer customers; Evergent enables content providers to quickly test and deploy new monetization strategies to find the most effective, customer-friendly business models.
“Astro’s mission is to provide Malaysians with entertaining and informative content, reaching as many customers as possible through the most popular platforms and devices. Through our partnership with Evergent, we are now able to offer multiple pricing options for our new sooka streaming platform while also retaining the ability to unlock new business opportunities as we scale the service. As a result, our customers can choose the pricing model and payment methods that best match their needs, allowing Malaysians to enjoy premium content and live sports anytime, anywhere,” said Euan Smith, chief executive officer of TV and group chief operations officer at Astro.
“Through Evergent’s global partnerships, we are able to work together with the most innovative media and entertainment companies in each country or region. Astro is the market leader for Malaysian entertainment and a leader in Southeast Asia, and we are proud to help them further grow their business through the launch of sooka,” said Vijay Sajja, founder and CEO of Evergent. “Astro’s new flexible monetization options, powered by Evergent’s industry-leading technology, will make premium content more accessible to millions of Malaysians.”
Media Statement
Sat Sep 11 2021
Astro is the most widely used entertainment company among Malaysia's population of more than 30 million people, serving 74% of Malaysian TV households.
[COLUMNIST] Into the dense fog of the Petronas-Petros dispute
Sarawak is within its right to reclaim its gas distribution, and the federal government should honour this, says EMIR Research.
Woman jailed three years for beating son to death
The results of the autopsy confirmed the boy died due to blunt trauma to the head and abdomen.
Malaysia adopts more balanced approach, no plan to set age limit for online access - Fahmi
Cybersecurity and online safety are inseparable as criminals shift to social media, says Fahmi Fadzil.
BNM maintains OPR at 3.0 pct
Bank Negara Malaysia says global trade is expected to remain broadly sustained, supported by the continued tech upcycle.
[OPINION] Bridging East and West: How Malaysia can seize the AI and climate initiative?
Malaysia has the potential and unique opportune moment to establish itself as a global leader in AI and climate innovation.
BNM's international reserves at US$115.5 bln as at Jan 15, 2025
The central bank says the reserves position is sufficient to finance 4.9 months of imports of goods and services.
At UN, Panama reminds Trump he should not be threatening force
Panama is a member of the council, which is charged with maintaining international peace and security, for 2025-26.
Bollywood actor Saif Ali Khan home from hospital days after knife attack by intruder
Saif Ali Khan had surgery after sustaining stab wounds to his spine, neck and hands, doctors said.
22 Democratic-led states sue over Trump's birthright citizenship order
Losing out on citizenship would prevent those individuals from having access to federal programs like Medicaid health insurance.
Vivy Yusof and husband claim trial to alternative charges of misappropriating Khazanah, PNB funds
The couple is jointly charged with misappropriating RM8 million in investment funds from Khazanah and PNB.
Trump says Biden left him 'inspirational-type' letter
Trump says Biden advised him to enjoy his term and emphasised the importance of the role.
TikTok owner ByteDance plans to spend $12 bln on AI chips in 2025, FT reports
This move comes as the Chinese company faces pressure from Washington to sell its popular video-sharing app in the United States.
Meta lures TikTok creators with bonuses
Eligible TikTok creators will be able to earn up to US$5,000 in bonuses over three months for posting Reels on Facebook and Instagram.
Hundreds of Capitol rioters released from prison after Trump's sweeping pardon
The new president pardons more than 1,500 people, including some who assaulted police officers.
Malaysia cannot rely on outdated legislation to face emerging challenges - PM
The PM highlights the government's commitment to keeping legislation aligned with global developments.
Malaysia not in ‘pressing need’ to adopt nuclear power - PM
The PM acknowledges the "possibility" of adopting the energy, citing the country's upcoming massive data centers.
Turkish ski resort fire kills 76, guests forced to jump from windows
The fire began on the restaurant floor of the 12-storey Grand Kartal Hotel, authorities said.
TIMELINE - Antisemitic attacks escalate in Australia
Police in the state of New South Wales, that has Sydney as its capital, have arrested forty people for antisemitic offences.
PM Anwar congratulates President Trump, looks forward to strengthened Malaysia-US relations
Malaysia stands ready to collaborate on shared priorities as Trump administration strives to herald a new golden age for America, PM says.
Trump's withdrawal of US from WHO to impact global health
Here are facts about US financing for global health and potential implications of Trump's move.