The FENDI 3Baguette Symphony

Since 2008 FENDI has been supporting limited edition originality and design through its partnership with Design Miami in Miami, Milan and Basel. The Roman luxury house shares important values with the design world, such as limitless creativity, excellence, quality and a passion for making things by hand.

For its first collection, in December 2008, FENDI presented the ‘Design Talks’ in Miami: round tables with such designers as Aranda/Lasch, the brothers Fernando and Humberto Campana, Tom Dixon and Arik Levy. In 2013, FENDI presented an installation that illustrates its ongoing collaboration with Maria Pergay, which started in 2012 when FENDI made the jump from an experimental level to a production and distribution level of furniture pieces, presenting a series of exceptional pieces imagined by the designer.

Jump to 2014, Fendi is launching a stylish, cool and very captivating video featuring the new Fendi 3Baguette bag. Strong stylish rhythm, beats of contemporary women and the excellence of the materials are played out with every vibe, creating the definitive magical 3Baguette concerto. The interaction with the 3Baguette, opening and closing of the mythical FF buckle and the metallic details of the bag knocking against their hips while they dance, is the DJ’s favourite sound on the console.

The 3Baguette is FENDI’s new collectors’ item is ideal for a cool urban woman with its surprising, fun effects, transformable chic function, and classy design. The dual pleated body extension reveals different colours in contrast with the rest of the bag. Available in leather, in precious embroideries and inlays together with exotic skins such as python and crocodile, it can be dressed in boundless versions.

Now it’s your time to play it!