Fendi Unveils Brand New HQ

After undergoing an extensive two-year makeover, Italian luxury brand Fendi is ready to unveil the colossal premises of its new headquarters at the Palazzo della Civiltà Italiana, a Roman architectural landmark that is synonymous with the magnificence of the city.

As such, the arts are profoundly intertwined with the history of the location, and it is no surprise that the Italian fashion brand is kicking things off with an exhibition held in association with the City of Rome’s Department of Culture and Tourism. Titled Una Nuova Roma. L’Eur e il Palazzo della Civiltà Italiana, it will explore the notion of the “new Rome” through installations and photographs. The exhibition is free and open to public until March 7 2016.

The exhibition will be opened to the public starting from October 23 2015, and it’s located on the first floor of the Palazzo della Civilta Italiana, in the area Fendi has committed to exhibitions. A rich collection of paintings, images, drawings, photographs and videos trace the path of the exhibition, and a retrospective section will also be devoted to design, a theme very dear to FENDI and an essential part of its DNA.

by: Adeline Tan