Low cost carrier AirAsia continues its climate change awareness initiative with a 24-hour climate awareness movement to educate and promote climate action.
The campaign themed #GREEN24 which was first launched in November 2015 is part of the airline’s Corporate Social Responsibility initiative throughout the Asean region.
In a special video message by the airline’s Group CEO Tan Sri Tony Fernandes, he called on the public to be more proactive in protecting the environment and the earth.
“On our side of the world, not many people know about the issues that climate change poses, and we feel that the best thing for us to do is to inform people.
“Many of us don’t really see the problems coming, but at AirAsia we have seen the effects of climate change such as Typhoon Haiyan that struck Tacloban in the Philippines, the floods that happened around the region and massive climatic changes over the past two to three years,” said Tony in the video.
He further emphasized to take care of Mother Earth just like how we care for our own mothers.
“We always look after our own mothers, and we always put our mothers first in many things. But now, it’s time we put Mother Earth first as well.
“It’s time we let the world know that we need to take better care of the planet we live in,” Tony said.
The main activities of #GREEN24 will be carried out from 29th to 30th January 2016 throughout all the countries which the AirAsia Group serves.
AirAsia invites the communities across the region to participate in promoting climate action at their respective home, workplaces, cities and countries.
The public can find out more information about this #GREEN24 climate awareness movement and how to participate by visiting airasia.com/green24.
In the past, an initial activity held in November 2015 saw over 150 volunteers from across the AirAsia Group and Tune Group of companies come together to clean the Kanching Rainforest Waterfall in Rawang.
Nearly 600kg of garbage was collected in a short duration of 90 minutes during this waterfall cleanup activity.
The full video can be viewed at https://www.youtube.com/watch?v=kgbQHr84LeE
Malik Ridhwan
Fri Jan 15 2016
The campaign, first launched in November 2015 is part of the airlines Corporate Social Responsibility initiatives throughout the Asean region.
ANALYSIS - What could happen if Trump rejects the US election results
If Trump seems to be losing, the delay could let him claim fraud and undermine confidence in election officials.
Motorcycling - Marquez wins Australian MotoGP after intense battle with Martin
The 31-year-old, third in the championship standings, has now won the Australian MotoGP four times in the premier class.
Prabowo takes up Indonesian presidency, vows to tackle corruption, other issues
Indonesia's Prabowo Subianto on Sunday took over as president of the world's third-largest democracy, vowing to combat internal issues
Nepal's Sherpas deserve more, says teenager who scaled world's 14 tallest peaks
Sherpas are known for climbing skills that make them the backbone of mountain expeditions.
Inside the underground lab in China tasked with solving a physics mystery
China will soon collect neutrino data, aiming to unravel one of particle physics' biggest mysteries.
Millions in Cuba still without power as major outage persists
Millions of Cubans remain without electricity because of a prolonged outage at the main power plants on the island, Anadolu Agency reported.
Surge in Gaza violence increases famine risk, monitor says
About 1.84 million people across the besieged Palestinian enclave are living through high levels of acute food insecurity.
Israel pounds Beirut and Gaza after rockets hit Israel's north
A drone was launched at Prime Minister Benjamin Netanyahu's holiday home.
Elon Musk promises to award $1 mil each day to a signer of his petition
He awarded a $1 million check to an attendee of his event in Pennsylvania aimed at rallying supporters behind Donald Trump.
Former special forces commander Prabowo to take up Indonesian presidency
Indonesia's Prabowo Subianto will take over as president of the world's third-largest democracy after sweeping the country's election with policies like free meals for school children
Father of Malaysian Islamic banking, Abdul Halim Ismail passes away
His dedication and pioneering spirit played an important role in shaping the journey of Bank Islam as well as leaving a lasting impact on the development of Malaysia's Islamic finance industry.
Zayn Malik postpones US tour dates after One Direction bandmate Liam Payne's death
Payne, 31, died on Wednesday after falling from a third-floor hotel room balcony in Buenos Aires, shocking fans of the boy band.
Why voters in a handful of swing states will decide the US presidential election
The contest will almost certainly be decided by just tens of thousands of voters a tiny fraction of the populace in a handful of states.
INSIGHT - Sudan's war risks 'lost generation' of children
A devastating crisis is unfolding in Sudan, where the most vulnerable members of society children are bearing the brunt of the violence.
Who is Prabowo Subianto, incoming president of Indonesia?
A wealthy ex-general with ties to Indonesia's popular outgoing president and its dictatorial past, looks set to be its next leader.
Trump says he would impose tariffs on China if China went into Taiwan
Republican presidential candidate Donald Trump said he would impose additional tariffs on China if China were to "go into Taiwan,"
Iran's supreme leader says Hamas leader's death will not halt 'Axis of Resistance'
The "Axis of Resistance", built up with years of Iranian support, includes Hamas, the Lebanese Hezbollah group, the Houthi movement in Yemen, and various Shi'ite groups in Iraq and Syria.
Putin says Russia willing to seek compromises between Iran and Israel
Russia is ready to help seek compromises between arch-foes Israel and Iran, President Vladimir Putin said on Friday, saying these would be difficult but possible.
What proposals will Russia push at the BRICS summit?
The proposal is also to establish a BRICS reinsurance company to allow uninterrupted shipment of goods and key commodities between members.
Indonesia's free meals plan in the spotlight as Prabowo readies for office
Prabowo calls the programme one of the main drivers of economic growth, eventually set to add an estimated 2.5 million jobs.