HMBalmaination Takeover

On Wall Street in New York, the Balmain x H&M collection made its worldwide runway debut in front of celebrity-packed audience members. Kylie Jenner, Diane Kruger, Rosie Huntington-Whiteley and Alexa Chung were among the invitees to get an exclusive look at the glamorous, commanding and rich detailed collection designed by Olivier Rousteing. The night was bold and powerful, bringing together fashion and music to celebrate the collection in a setting themed like a futuristic subway station.

After an exclusive screening of the campaign music video starring Kendall Jenner, dance crews hyped the crowd for a runway show presenting models such as Gigi and Bella Hadid, Jourdan Dunn, Alessandra Ambrosio, Karlie Kloss and Joan Smalls. All fans and aficionados around the world were invited to follow the event through the live streaming app Periscope, while on social media the occasion could be monitored with the hashtag #HMBalmaination.

It all went down at the New York launch event, where the two labels came together to present their highly anticipated collaboration. The collection will be available at H&M Lot 10 and H&M Avenue K on November 5, 8am.

by: Adeline Tan