Hyundai’s GDSI, no it’s not an engine

GDSI sounds more like a diesel engine but it isn’t, it’s a showroom. By Jerrica Leong

GDSI stands for Global Dealership Space Identity, it is Hyundai’s first showroom that features the brand’s global unified design. The GDSI concept is a collaboration between Hyundai Motor Company and Delugan Meissl Associated Architects, a renowned architecture firm known for their modern and dynamic designs.

The new showroom design is aimed to further strengthen its Modern Premium brand concept is to improve customer service, brand experience and the overall dealership appearance for visitors. The open showroom with floor to ceiling glass walls and vertical greens in the interior is a visually appealing with a touch of modern comforts.

This is the first of Hyundai Sime Darby Motors’ eight GDSI centres. The current one is located in Malacca with more to be set up in the Central, Northern and Southern regions so nobody will be missing out.