Industry players must alleviate tourists' stress - Nazri

Whether it is the airline, airport, immigration, transportation or accommodation service providers..all segments of the industry must think of alleviating stress factors for the travellers, he said.

He said tourists who enjoyed a seamless and hassle-free holiday would certainly speak well of Malaysia.

"Products and services must be top-notch. Retail outlets offering attractive, unique and good quality products will certainly be a crowd-puller," he said in his speech at the Malaysian Retail Chain Association (MRCA)'s 24th Anniversary and Crown Awards 2016 presentation here, last night.

He added that food chains and restaurants serving authentic Malaysian cuisine must be competitive, yet must not compromise on quality and taste.

"These are just some of the ways MRCA can play a key role in drawing more foreign tourists to our shores as we are all flag-bearers representing Malaysian hospitality," he said.

Mohamed Nazri also believed that MRCA would continue to operate effectively as the core support to serve the Malaysian retail chain industry, by providing coordination, technical and advisory support as well as information management and communications.

"I applaud MRCA's objectives and focus on training and education. In order for Malaysians to be competitive on a global scale, it is an utmost priority to have such plans in place," he said.

Themed 'Opulence and Enchantment', the glamorous event commemorated the association's milestone achievements and successes over the past 24 years.

At the event, eleven categories of awards including Outstanding Innovation Award, Outstanding Global Venture Award and Outstanding Brand Award were presented by Mohamed Nazri to the respective winners.

The categories represented the steady growth of MRCA member companies in the local and overseas markets, with equal emphasis on business sustainability and corporate social responsibility.