IT girl Alexa Chung Celebrates Her AG Jeans Launch

Alexa Chung looks tall and leggy in a tiny denim dress as she celebrates her AG Jeans launch with the support of famous friends. Since Chung first made her name more than 10 years ago she has had many vocations, including model, TV presenter, IT girl, author, and now, fashion designer. Is there anything this spirited lady can’t do?

Alexa Chung rocking overalls and Chuck Taylors at the Selfridges AG Launch!

The 31-year-old Brit, who now resides in New York, revealed her debut range with premium denim brand AG Jeans at an action-packed launch in Selfridges. The 20-piece spring 2015 collection encompasses and imparts Chung's matchless sense of British style - think vintage overalls; Sixties shift dresses, classic T-shirts and high-waist jeans - with AG's design knowledge and heritage.

As well as showcasing the 20-strong collection at the London department store, Alexa also dabbled in a bit of basketball with the legions of fans that turned out to see their style icon. Alexa appeared thrilled to be showing off the fruits of her labour, which included an assortment of casual and hassle-free pieces.

The range, which is almost completely made of denim has been designed in the star's signature laid-back style. A grey sweater, which is one of the only items not to be made from a blue fabric, features the words: 'J'ai du vague à l'âme,' which roughly translated means, 'I have melancholy.'

The slogan was a nod to Alexa's obsession with Parisian chic and the relationship between Serge Gainsbourg and Jane Birkin.

Chung showing off some Karaoke chops!

The 30-year-old is no stranger to creative collaborations: she formerly designed a range for US retailer Madewell, collaborated with beauty brand Eyeko on a line of make-up products and designed a collection of nail polishes for Nails Inc. She also released her debut book, It, in September last year.