Model turned fashion designer Kavita Sidhu hosted a signing ceremony to commemorate a collaboration between Karamia Sdn Bhd and Indianroots.com of New Delhi TV Media group.
This collaboration marks another milestone for the local fashion and retail industry where a local product is marketed globally via online shopping.
For Kavita, this is her best opportunity to explore her heritage and expand her label further, not just as fashion label, but a lifestyle label.
Only a couple of days after Kavita showcased her Luxe Metallica collection during KL Fashion Week 2014, this founder of Karamia Sdn Bhd got herself busy with e-commerce, representing Malaysia’s fashion industry with her label, Kavita.
Due to the buzzing fashion industry in Malaysia, Indianroots.com, a global platform which brings ethnic-sensible products to people all over the world, acknowledges the relevance in welcoming a Malaysian brand like Kavita on board.
Primarily focused on the international market, Indianroots.com is driven by the vision to connect and reconnect Indians to their roots and travel across countries to gather the best of Indian designers and their rich cultural heritage and style.
Linawati Adnan
Wed Jun 25 2014
Luxe Metallica by Kavita on Indianroots.com
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