Lady Gaga and Tony Bennett Cosy Up

H&M is proud to present a magical holiday with Lady Gaga and Tony Bennett. This Holiday season, H&M is celebrating with a spectacular campaign and festive collection starring Tony Bennett and Lady Gaga, performing “It Don’t Mean A Thing (If It Ain’t Got That Swing)” from their #1 album Cheek To Cheek.

A jazzy, stylish and warm-hearted video emphasizing the love and joys of Christmas! Lady Gaga strolls into the frame in a silky cream ensemble paired with a lavish fur hat, holding an attractively wrapped present. The halls are bright pink, like an excerpt from a Wes Anderson film and the video moves into a couple making out and walls falling away to reveal a room full of sailors playing instruments handing out gifts to adorably dressed children in Christmas sweaters. To a cabin filled with models dressed in snug holiday pullovers and knits which transitions into a swinging 60s party, direct from The Great Gatsby.



Lady Gaga and Tony Bennett take the stage and blissfully dance along to jubilant jazz music. It’s all very festive and cheery. The unlikely duo sing a duet as it appears that Lady Gaga is jumping effortlessly into unknown territory – JAZZ, and she does so charmingly.

The campaign is an exhilarating fun adventure, where an H&M family of supermodels and megastars celebrate the spirit of giving and togetherness this Holiday season!

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by: Adeline Tan