LV Cruise 2016 in Palm Springs

Louis Vuitton took to Palm Springs, California for the presentation of its second Cruise collection, which is a smart move as Palm Springs was the foundation of modernist American architecture in 1950s and 1970s.

The show took place May 6 in an exclusive setting: The Bob and Dolores Hope Estate, a Palm Springs landmark, designed by the great modernist architect John Lautner. Sitting on the top of the Southridge and overlooking the entire Coachella Valley, this iconic and futuristic estate hosted a fashion show for the first time in history.

Attention to fashion is everything and right now our concentration is on the cruise shows, an increasingly popular enterprise that involves jetting invited guests to unique sites for a one-off spectacle, these shows are the definitive expression of brand influence.