MyAssist MSME Portal, one-stop centre to assist SMEs - Muhyiddin

KUALA LUMPUR: Tan Sri Muhyiddin Yassin today launched the MyAssist MSME Portal, a one-stop centre and new norm solution for business facilitation needs of the small and medium-sized entreprises (SMEs).

The Prime Minister said as a government's initiative under the National Economic Recovery Plan (PENJANA), the portal provides a platform for SMEs to seek business advisory and information, guidance and digital marketing opportunities.

"The platform will assist SMEs to solve their business-related problems and issues in the new norm. This is proof of the government's commitment to ensure that local SMEs will continue to be empowered to face current challenges."

Muhyiddin said this in a pre-recorded speech for the virtual launch of MyAssist MSME Portal and National SME Week 2021 today.

He said it was timely that the portal was developed during the COVID-19 pandemic which had forced society to adopt the use of digital applications in many aspects of daily life, hence increase the use of information technology.