Astro Malaysia Holdings Bhd, the country's leading pay-TV company, has introduced a new service that allows Malaysians to enjoy the best of LIVE entertainment and sports on a simple pay-per-view basis.

"With no contract, set-up costs or installation, Astro On-The-Go offers a new and flexible way to access great LIVE entertainment and sports.

"Starting from RM3 per title, the new service allows one to have access to Live entertainment and sports anytime, anywhere," said the company in a statement today.

For example: Non-Astro Superpack subscribers can now watch the Sudirman Cup or the UEFA Champions League Final via their laptop or mobile devices by paying RM21 and RM12, respectively. Non-Astro Mustika Pack subscribers can now watch Raja Lawak for RM3 per episode.

For those who are subscribing to Astro Superpack and Mustika Pack, they would be able to enjoy these sports and entertainment contents on their mobile devices via Astro On-The-Go at no extra charge.

"Launching LIVE Events opens up Astro On-The-Go to new audiences. It is perfect for those people who want the flexibility to buy specific matches or events, or to take advantage of a whole season of a particular programme because Astro On-The-Go now offers instant access, customers can enjoy the best line-up of live events at the touch of a button on laptops, tablets and smartphones," it added.

Astro On-The-Go application is available on the Apple App and Google Play Store. The Astro On-The-Go Application for Android devices now supports the following HTC devices: HTC Sensation XL , HTC One X, HTC One V, HTC One S , HTC Desire V, HTC Butterfly (OS 4.0 and above), HTC One (OS 4.0 and above) and HTC One SV.

For more information or to register for AOTG, please visit www.astroonthego.com