PRO-NET appoints their first authorised dealer, Hap Seng Smart Sdn. Bhd.

Proton New Energy Technology Sdn. Bhd. (PRO-NET) has taken a significant step towards its aspirations in the new energy vehicle (NEV) sector with the appointment of its first authorized dealer, Hap Seng Smart Sdn. Bhd.

As the official importer and distributor for smart vehicles in Malaysia and Thailand, this appointment will see the launch of PRO-NET’s innovative electric vehicles (EV), smart #1’s premium brand presence in the country by the end of 2023.

Hap Seng Smart is the first appointed smart dealer and will serve as a showcase of luxury automotive brands, reflecting PRO-NET’s commitment to penetrate the affluent market and become a leading EV automotive brand in Malaysia and Southeast Asia.

The appointment of new premium dealers and the establishment of all-new smart Brand Centre or smart Space is part of smart Malaysia’s strategy to bring EV automotive excellence to the Malaysian market.

The first showroom is scheduled to be opened in the fourth quarter at Jalan Sultan Ismail, Kuala Lumpur, followed by another showroom in Balakong, Selangor.

“PRO-NET believes automotive excellence is more than creating the best vehicles. It also means providing a seamless and comprehensive retail customer journey and experience,” said Zhang Qiang, CEO of PRO-NET.

Meanwhile, Harald Behrend, Group Chief Operating Officer of Hap Seng Consolidated Berhad and Chief Executive of Hap Seng Automotive Division, expressed his excitement for this new chapter with PRO-NET, stating that it aligns with their aim to be at the forefront of the EV industry and support Malaysia’s EV aspiration.

“This partnership between Hap Seng Group through Hap Seng Smart and PRO-NET reflects not only our confidence in smart’s universal appeal but also shows our commitment to promote a low-carbon mobility future in Malaysia,” said Harald.

The notable partnership with Hap Seng Smart marks PRO-NET’s entry into the Malaysian premium retail automotive market.