Romeo Beckham grooves to the beat for Burberry

It’s that time of the year again, when brands and department stores contend for the best Christmas TV advert and Burberry is the first fashion power to take the dive with its first ever worldwide festive campaign. Burberry's 2014 holiday campaign stars Romeo Beckham, who is rapidly making his way not only into the fashion industry, but into our hearts.

The film, From London with Love, was shot in London and tells the story of a young couple falling in love. The dimple-cheeked son of David and Victoria Beckham stars in the campaign, which celebrates gifting during the festive season, as a cupid boy who brings a gift to a young couple, played by British models Hannah Dodds and Anders Hayward, who then take him on an enchanted journey of romance across London. Backed by a lyrical track, ‘The Way That I Live’ by Ed Harcourt (who also performed at Burberry's AW14 runway show), Romeo joins Burberry-clad dancers, busting some moves himself as he plays a charming cherub to the twosome.

This latest campaign tracks Romeo’s modelling debut at the age of 10, when he led Burberry’s spring/summer 2013 print campaign. His modelling career got off to a great start with his image emblazoned all over lustrous magazines and massive banners globally.

David and Victoria Beckham must be so proud of their son. Romeo may only be 12 years old, but his cheeky grin is all it takes for us to be completely wooed by the film. It does help that he wears Burberry like a second skin!