The strength of TV and BVOD ensures brand longevity for advertisers
Nabilah Khaleeda
December 11, 2024 11:00 MYT
December 11, 2024 11:00 MYT
The Profit Ability 2 report shows that combining TV and BVOD delivers a higher return on investment compared to using a single channel, with BVOD complementing mainstream TV reach and attracting younger audiences. - Profit Ability 2
LONDON: In the evolving advertising landscape, the combination of linear television (TV) and broadcaster video on demand (BVOD) is emerging as a cornerstone strategy for advertisers seeking stability and brand longevity.
AI Brief
- Combining TV and BVOD delivers better ROI and ensures long-term brand sustainability, surpassing the results of using either platform alone.
- BVOD complements TV by reaching younger and more diverse audiences, enhancing overall viewership and engagement.
- Advertisers must manage budgets carefully to avoid saturation, as balanced spending ensures maximum impact and ROI growth.
While Pay-Per-Click (PPC) provides immediate returns, TV and BVOD offer enduring brand sustainability by keeping brands top-of-mind among consumers.
Recent studies by Profit Ability 2 indicate that a mix of linear TV and BVOD delivers superior ROI compared to using either channel alone.
“BVOD, with its younger audience demographic, complements linear TV by reaching a broader and more diverse viewership.
“However, advertisers must remain cautious of saturation points, where additional spending yields diminishing returns.
“Such saturation underscores the need for balanced and effective spending strategies,” it said.
Meanwhile, BVOD continues to drive ROI growth through high-quality content viewed in relaxed environments, strengthening brand-consumer connections.