Toyota Traffic Tots

Toyota is reaching out to tots about road safety in a creative way. By Jerrica Leong

Students are required to complete and colour a picture of a child with one hand outstretched as if to grab hold his parent’s hand. The art contest’s aim was to engage the children’s critical thinking, planning and artistic skills to help the children to remember the road safety messages better.

Marks were given for drawing and colouring skills, creativity and relevance to the theme of traffic safety. The picture template also held traffic safety messages for children, such as holding hands with an adult, walking against traffic and staying within the road kerb when outside.

Sri KL in Subang Jaya made a sweeping win, all three top winners and two consolation winners came from Sri KL. First prize went to Liew Jo Ee while Bianca Sherilyn Lopez took home second place and Chai Pei Na walked away with third place. Megan Reyie Lee and Aiden Lim Shi Feng won consolation prizes.

Farisha Firozdin from Sri UCSI Subang Jaya, Aleesya from Beaconhouse Sri Inai, Petaling Jaya and Laranya Vatsula Chanduru from Sri Dasmesh Kuala Lumpur went home with the rest of the consolation prizes.

Toyota Traffic Tots, directed at digital natives such as 21st children who are born into the world of electrical and gadgets, is a step towards building early awareness on traffic safety. Since its inception three years ago, the initiative has reached over 10,000 children from close to 300 pre-school centres and private schools.