Trading up… MUV Style

With the bold tagline ‘Dare to Move’ emblazoned across the bright red walls of the new flagship dealership in Seri Kembangan, MUV now takes a bold step forward in the used-car marketplace. Since its inception, MUV has auctioned some 11,000 vehicles spanning over 50 auctions in Peninsula Malaysia amounting to a whopping 260-million worth of gross earnings.

The new central K.L. sales hub forms the all-important trifecta which now adds to MUVs dealerships in Johor and Penang – capable of holding up to 2000 units and housing 350 customers at any one time. MUV aims to revolutionise the used car industry by providing customers and used-car dealers alike with the opportunity to buy and sell vehicles in a totally transparent and ethical manner, utilising MUV’s expertise to categorically inspect, rate and re-deliver every car that comes through their doors.

It must be understood however that MUV isn’t your typical used car dealer.

Here’s how it works, interested parties are required to download the MUV App (Apple and Google Store) or visit the website and sign up as a member first. After which, they’re able to check-out the list of the cars on offer, including vital information such as the inspection report, mileage, value and expert ratings.

From here, dealers or users are allowed transparently view, assess and bid for the cars in real time. This extension of the program, for now at least, exists to serve mainly corporations and dealers as a stable and coherent business-to-business portal. Bids are conducted using JomPay bidding credits to ensure security.

Interested punters or businesses may then view the cars on viewing days at one of the three MUV hubs. From there, one may pre-bid on a vehicle or wait for MUV’s ‘XChange’ days, where cars will go under the hammer and the highest bidder wins. Upon full payment, dealers or users may collect their vehicle within seven working days.

For consumers who wish to sell their vehicle, MUV also conducts trade-in deals under their ‘Quick Sell @ Garage’ scheme where sellers will receive a set offer price for their vehicle upon assesment (subject to age, condition and marketability), for those who prefer immediate asset liquidation. Alternatively, they can also sell their cars on the MUV XChange platform, MUV’s valuers will meet owners to determine a fair offer price (like a reserve price), if agreeable – owners then have to leave their car at the MUV sales hub at least five days prior to ‘XChange’ days where a comprehensive 180-point check-up is conducted before the car goes under auction to the highest bidder. Sellers will then receive a cheque once the car is sold.

ARVIND KUMAR