Turn content development into major industry - Najib

The prime minister said one of the viable approaches would be to offer broadcast content to other broadcasters in Asean member countries while acquiring broadcast content from them.

"In this way we can reach a bigger market," he said while launching the ABNxcess digital cable television operated by Asian Broadcasting Network (M) Sdn Bhd (ABN) here on Saturday.

Najib said Malaysia had a large potential for content development through the pool of extraordinary talent among the people.

"I observe that Malaysians are really talented. What they need is the opportunity or avenue for demand of their talent," he said.

"I hope that through ABN, many more people will have the opportunity to show their talent not only in the country but regionally and internationally," he said.