Yuna chosen as Mitsubishi ASX brand ambassador

Malaysia’s singer-songwriting sweetheart is now the face of the latest Mitsubishi ASX Compact SUV campaign. Yuna was chosen as Mitsubishi Motoring Malaysia’s new brand ambassador thanks to her long time ownership of the compact crossover since 2012.

“I have been an ASX owner since 2012 and to work on a car and a brand I feel strongly about is a rewarding experience. I wish to thank Mitsubishi Motors Malaysia for the opportunity to collaborate together on the Mitsubishi ASX. The Mitsubishi ASX ticks the right box for me. The stylish Compact SUV is just the rightsize, comes with assured safety with 7-airbags and I simply love the panoramic glass roof!” said Yuna.

“Yuna is the perfect fit for our latest Mitsubishi ASX Compact SUV campaign. She is stylish and her fashion is modern, modest and vivid. On the other hand the Mitsubishi ASX is all about substance. The Compact SUV was developed to combine the utility and practicality of an SUV with the comfort of a sedan in just the right size, easy manoeuvring, good handling and comfort for a fun drive. Both Yuna and ASX represents Style Meets Substance,” said Mr. Yang Won-Chul, Chief Executive Officer of MMM.

The Mitsubishi ASX has a number of accolades under its fenders and has a starting price of RM104,791.87 onwards. Mitsubishi currently offers a 2WD variant as well as a 4WD variant. The ASX also comes with seven airbags for safety and a touch screen system that includes Virtual Acoustic Positioning system (VAPS). Under the bonnet lies an enhanced INVECS-III CVT with Sports Mode engine that now gives drivers better acceleration and fuel efficiency.

Yuna recently made headlines as she was chosen to sing the 2016 Olympics promotional song titled “The Fire” alongside renowned artist Lenny Kravitz, so who better then Yuna to pick as the ambassador to your brand?

Jerrica Leong