KFit: Now fitness does not have to be boring anymore!

Let's face it, when it comes to exercising and shedding that last pound, most of us dread to do it, and we procrastinate. We always tend to make excuses, like being busy with work, or having to juggle kids, or the gym memberships is too expensive. Some are even just plain lazy.

Sadly so, you are not alone. According to the KFit team, studies have indicated that only one out of three Malaysians are physically active, which make up only about 30 percent of us. As for the rest, well, it is still not too late.

Now you have no more excuses, because KFit is here to the rescue!

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Joel Noel co-founded KFit with his partner, Yeoh Chen Chow

Fitness and social lifestyle sharing platform, KFit, was officially launched in Kuala Lumpur on Thursday with the mission to ‘build healthier cities’.

Although it has been around for five months now, and in nine countries, KFit has garnered about a million users who are actively engaging in classes offered by the mobile app.

Realizing the importance of cultivating a consistent active lifestyle, KFit encourages everyone to start prioritising. With more than 400 partner locations and thousands of options available to its members with just a tap on their smartphones, KFit is available both on the iOS and Android platforms.

KFit’s General Manager for Marketing, Melissa Lee agreed that disciplining oneself to workout is not as easy as it sounds.

“Nobody chooses an unhealthy life, but the struggle is real.

“We are time-starved in this day and age, while there are more fitness options than ever before, many of us don’t have the time to explore; KFit puts everything under one umbrella, and is a win-win scenario for all parties.”

Melissa also added that the biggest challenge for the KFit team is to change old habits.

“It’s about changing the consumer behaviour, changing their mindset as to how they approach fitness. “It’s very difficult to change a behaviour, so it’s almost as if we’re creating a movement.”

Candidly, Melissa likened working out to dating.

“Everybody is busy, but we make time for things that matter. Just remember the last time you met someone you were interested in, and suddenly you had time for lunch, dinner, tea, coffee, everything.

“Getting active should be a priority for everyone!”

If this got you all-excited, just sign-up for the KFit All-Access membership which gives you unlimited activities per month and access to all venues listed on KFit. With a monthly subscription fee of RM99, you can enjoy the freedom of working out wherever and whenever you want.

This membership is also completely flexible, with no contracts to sign, and no cancellation fees.

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Celebrity fitness enthusiast and DJ, Patricia Knudsen has been appointed as the brand's ambassador.

And you know who else is as excited as you? Celebrity fitness enthusiast, Patricia Knudsen, who is also KFit’s ambassador.

“I’m so excited to be part of the KFit family, staying active is my lifestyle, and I know and feel the benefits for myself. I hope everyone gets more active, and what better way to explore than with KFit!”