THE UK's Manchester City soccer club has unveiled a global partnership with the Sony group to develop new and unique digital experiences for fans. Their aim is to create a virtual replica of the club's stadium in a bid to offer spectators new thrills in the metaverse.
Here's a project that could revolutionize the way you watch a soccer game! Manchester City and Sony have joined forces to create an alternative digital world where their fan communities can interact and enjoy new experiences. The English club wants to virtually recreate its 55,000-seat Etihad Stadium and offer a totally immersive experience. The chief marketing officer of the Abu Dhabi-owned club notably touched on possibilities including replicating a game, watching it live and making fans part of the action in a very different way. The virtual nature of the attraction could also potentially make for unlimited capacity.
At this stage, there are still some unanswered questions, such as how viewers would actually access and enjoy the experience or how they could make purchases. Manchester City was recently named the most innovative sports team in the world, and its partnership with Sony could prove revolutionary for fan experiences worldwide. Watch this space!
ETX Studio
Thu Feb 24 2022
Manchester City wants to offer fans a unique immersive experience in the metaverse. - max-kegfire / IStock.com
Russia lays out demands for talks with US on Ukraine, sources say
Russia has presented the U.S. with a list of demands for a deal to end its war against Ukraine and reset relations with the US, sources say
Astro launches Max on the Ultra and Ulti Box, bringing more premium entertainment options to Malaysian homes
Astro, Malaysias leading content and entertainment provider, today announced that Max, the premier streaming service from Warner Bros.
Duterte takes responsibility for Philippines drug war, anticipates long ICC battle
Former Philippine President Rodrigo Duterte said he takes full responsibility for his administration's "war on drugs"
Canada announces plan to ease Syria sanctions
The Canadian government on Wednesday announced plans to ease sanctions on Syria during what it called a period of transition.
Zii Jia pulls out of Swiss Open due to injury
Malaysia's men's singles shuttler Lee Zii Jia has withdrawn from next week's Swiss Open due to a recurring right ankle injury.
MCMC probes man for uploading fake content on social media
A 47-year-old Malaysian man is being investigated for allegedly uploading fake content that touches on the 3R (religion, race and royalty) on social media.
KPDN calls on public to help report bottled cooking oil shortage
The Ministry of Domestic Trade and Cost of Living (KPDN) has urged the public to be the eyes and ears of the ministry and report shortages of bottled cooking oil in their areas.
ICJ to hold public hearings on Israel's obligations in occupied Palestinian territory
The International Court of Justice will hold hearings next month on Israel's obligations towards Palestinians, Anadolu Ajansi (AA) reported.
Anwar: Sapura Energy's rescue plan excludes former shareholders
Prime Minister Datuk Seri Anwar Ibrahim said Sapura Energy Bhd's (SEB) former major shareholders are no longer involved in the company's management as part of its restructuring efforts.
Intel names Lip-Bu Tan as new CEO
Intel Corporation (INTC.O) has appointed semiconductor Malaysian-born industry veteran and former board member Lip-Bu Tan as its new CEO.
Ismail Sabri at MACC HQ to give statement
Former Prime Minister Datuk Seri Ismail Sabri Yaakob was at the Malaysian Anti-Corruption Commission (MACC) headquarters here today to give his statement
Duterte could face up to 30 years or life imprisonment if convicted by ICC - Malacanang
Former Philippines President Rodrigo Duterte could face up to 30 years or life imprisonment if convicted of crimes against humanity by the International Criminal Court (ICC)
Clarification on the investment in Sapura Energy by MDH
Permodalan Nasional Berhad (PNB) as the existing significant shareholder of SEB.
Floods recede in Beaufort, but residents remain wary of downstream water flow
While floods in Beaufort are receding, residents remain on alert for downstream water flow that could bring floodwaters from inland areas.
Govt to ensure establishment of SEGiM aligns with introduction of Gig Workers Bill
The government intends to ensure that the establishment of the Malaysian Gig Economy Commission (SEGiM) is in line with the introduction of the Gig Workers Bill.
UK steel industry warns of damage as Trump tariffs come into force
US President Donald Trump's tariffs on UK steel "couldn't come at a worse time," the industry has warned as the levy on US imports is introduced, reported PA Media/dpa news.
Penang allocates RM49.45 million for Phase 1 of i-Sejahtera Programme
The Penang government has allocated RM49.45 million for 274,151 recipients under Phase 1 of the i-Sejahtera Programme this year.
PM Anwar calls on all parties to be agents of unity, help unite people of different races
Prime Minister Datuk Seri Anwar Ibrahim has called on all Malaysians to join hands to become agents of unity and assist the MADANI Government in its efforts to unite all Malaysians
Women representation in senior management fall to 36.2 pct in 2025
The Grant Thornton Women in Business Report reveals a concerning decline in the representation of women in senior management positions in Malaysia.
Singapore Airlines prohibits usage, charging of power banks from April 1
Singapore Airlines (SIA) passengers will not be allowed to use power banks or charge them throughout their flight effective April 1.