Millions of fans took to social media for Sunday's Super Bowl 49, making it the most tweeted about NFL football final in history, Twitter said Monday.
More than 28 million tweets were sent out relating to the big match, which saw the New England Patriots snatch a win from reigning champions Seattle Seahawks.
"All night, the conversation around #SB49 dominated Twitter," the social networking giant said in a blog post.
"Over 28.4 million global Tweets containing terms related to the game and halftime show were sent during the live telecast (from kickoff through 30 minutes after the clock expired)."
Last year's Super Bowl generated 24.9 million tweets, the company said.
The most tweeted moment of the night was when Pats cornerback Malcolm Butler intercepted a pass from Seahawks' Russel Wilson to win the game 28-24 for New England.
But a flurry of activity also occurred on the west coast, namely in Seattle, San Francisco and Los Angeles, Twitter said.
International hotspots included Britain, Spain and Brazil.
Patriots star quarterback and 2015 Super Bowl MVP Tom Brady was the most tweeted about player, followed by his teammates Rob Gronkowski and Julian Edelman.
Super Bowl Sunday, an unofficial holiday in the United States, was expected to draw a whopping 115 million viewers -- or about one in three Americans.
The deciding moment generated some 395,000 tweets a minute, according to the blog post.
News of the final score got about 379,000 tweets a minute, while Katy Perry's dazzling halftime performance saw 284,000 posts a minute.
Most tweets came from the eastern United States, with the plenty of social media action taking place in Boston, New York, Washington and Philadelphia.
AFP RELAXNEWS
Mon Feb 02 2015
More than 28 million tweets were sent out relating to the big match, which saw the New England Patriots snatch a win from reigning champions Seattle Seahawks. - AFPRelax Photo
'No one will win a trade war,' China says after Trump tariff threat
Donald Trump says he would impose the tariffs until China stops the flow of illegal drugs, particularly fentanyl, into the United States.
What has caused Pakistan's deadly clashes between police and supporters of Imran Khan?
Topping the demands of Khan's Pakistan Tehreek-e-Insaf (PTI) party is the release of all its leaders, including Khan, who has been jailed on a series of corruption charges since August 2023.
One woman or girl killed every 10 minutes by intimate partner or family member - UN
The report highlights that "60 per cent of all female homicides" are committed by "people closely related to them".
Sweden urges Chinese ship to return for undersea cable investigation
Two subsea cables, one linking Finland and Germany and the other connecting Sweden to Lithuania, were damaged in less than 24 hours.
[COLUMNIST] Building more highways won’t solve traffic congestion - reducing demand will
It is clear that adding more lanes and highways doesn't work, because we are still attempting the same approach to solve the issue.
Hyundai to invest RM2.16 bil in Malaysia through strategic partnership with INOKOM
This investment includes efforts to upgrade INOKOM's existing assembly capacity to meet Hyundai's automotive needs.
‘C4Cinta’ sets record as highest-grossing Malaysian Tamil film
'C4Cinta', directed by young filmmaker Karthik Shamalan, has set a new benchmark in Malaysian Tamil cinema.
Man charged with mother's murder, storing body in freezer
The court denied bail and scheduled case mention on Feb 7 for the submission of forensic, autopsy, and chemist reports.
Abolition of examination in schools to reduce pressure on pupils - Fadhlina
The classroom assessment approach offers a much more interesting learning ecosystem, says Fadhlina Sidek.
Google, Meta urge Australia to delay bill on social media ban for children
Google and Meta says the government should wait for the results of an age-verification trial before going ahead.
Judge tosses Trump 2020 election case after prosecutors' request
It represents a big legal victory for Donald Trump, who won the Nov. 5 US election and is set to return to office on Jan. 20.
DHL plane crash in Lithuania leaves authorities searching for answers
Rescue services said the plane hit the ground, split into pieces and slid over 100 metres (110 yards).
National squad to hold friendly matches for 2025 Indoor Hockey World Cup
The warm-up matches will involve matches against better ranked teams in the world, namely Austria (first) and Belgium (third).
G7 seeks unity on ICC arrest warrant for Netanyahu
The United States, part of the G7, has rejected the ICC decision, with President Joe Biden describing it as outrageous.
Francissca Peter remembers Tan Sri Ahmad Nawab: A tribute to a musical legend
A legend who has influenced our music for decades, was one of the highlights of my career, says Francissca Peter.
TikTok decision coming soon as Jan. 19 divestment deadline looms
Judges are reviewing TikTok's challenge to a law requiring ByteDance to sell its US assets by Jan. 19 or face a ban.
Lebanese sources: Biden, Macron set to announce Israel-Hezbollah truce
In Washington, White House national security spokesperson John Kirby said, "We're close" but "nothing is done until everything is done".
PM meets chaebol tycoon to attract more FDI to Malaysia
Chaebols are prominent figures from South Korea's family-owned conglomerates.
Govt won't allow non-citizen vehicles to enjoy RON95 subsidy - Economy Ministry
The implementation of the RON95 subsidy in 2025 is expected to provide savings of RM3.6 billion to government expenditure.
Ringgit opens lower as greenback gains ground
Dr Mohd Afzanizam says the market responded positively to news of hedge fund manager Scott Bessent heading the US Treasury Department.