Super Bowl 49 most tweeted NFL football final ever

Millions of fans took to social media for Sunday's Super Bowl 49, making it the most tweeted about NFL football final in history, Twitter said Monday.

More than 28 million tweets were sent out relating to the big match, which saw the New England Patriots snatch a win from reigning champions Seattle Seahawks.

"All night, the conversation around #SB49 dominated Twitter," the social networking giant said in a blog post.

"Over 28.4 million global Tweets containing terms related to the game and halftime show were sent during the live telecast (from kickoff through 30 minutes after the clock expired)."

Last year's Super Bowl generated 24.9 million tweets, the company said.

The most tweeted moment of the night was when Pats cornerback Malcolm Butler intercepted a pass from Seahawks' Russel Wilson to win the game 28-24 for New England.

But a flurry of activity also occurred on the west coast, namely in Seattle, San Francisco and Los Angeles, Twitter said.

International hotspots included Britain, Spain and Brazil.

Patriots star quarterback and 2015 Super Bowl MVP Tom Brady was the most tweeted about player, followed by his teammates Rob Gronkowski and Julian Edelman.

Super Bowl Sunday, an unofficial holiday in the United States, was expected to draw a whopping 115 million viewers -- or about one in three Americans.

The deciding moment generated some 395,000 tweets a minute, according to the blog post.

News of the final score got about 379,000 tweets a minute, while Katy Perry's dazzling halftime performance saw 284,000 posts a minute.

Most tweets came from the eastern United States, with the plenty of social media action taking place in Boston, New York, Washington and Philadelphia.