SPIEF 2026: From Raising Awareness to Changing Behaviour | Applying a Business Approach to Government Communications
Today, businesses, governments, and social institutions largely address similar challenges: building trust, mitigating social risks, getting people involved in new practices, and facilitating behavioural changes when raising awareness alone is no longer sufficient.
Numerous industries have already accumulated vast experience in terms of communication strategies and behavioural approaches. However, best practices often remain confined to specific sectors and organizations, are not always subject to systematic exchange, and are rarely adapted for broader use in society.
#SPIEF26 #AWANIinternational
Numerous industries have already accumulated vast experience in terms of communication strategies and behavioural approaches. However, best practices often remain confined to specific sectors and organizations, are not always subject to systematic exchange, and are rarely adapted for broader use in society.
#SPIEF26 #AWANIinternational