Amazon's Santanu Dutt: AI and ML to Drive AWS Growth

The core driver to success at Amazon Web Service (AWS) is its ability to drive new technology, such as Artificial Intelligence (AI), Augmented Reality (AR), and Virtual Reality (VR) solutions for its clients.

“AWS is working very hard in improving our AI solutions for our customers,” says AWS Managing Solutions Architecture Santanu Dutt.

“We use everyday solutions to solve what our customers need. For example, we have a customer who is a company selling clothing. This company uses Amazon recognition to build a profile for its customers. It targets specific fashion brands, special features, and other intelligent ways to help recognise their customers to build a targeted marketing campaign,” Santanu explains.

Santanu talks about catering different solutions to established organisations and start-ups.

“Yes, we do acknowledge that startups have the nimbleness to execute a fresh web-based solutions for themselves. Compared against larger enterprises, who have legacy issues, startups are faster in their execution this way,” he says.

“But big corporates do have bigger audience and deeper capital. So while large enterprises are not as nimble as startups, their might and will to adopt new technology is of course greater,” Santanu adds.

“We know that early adopters have done well,” Santanu says. “Some companies do not want to spend time thinking about servers and all that stuff, but instead want to focus on their business and make more sales. So, they transfer all their requirements to web service companies like AWS and this allows them to focus solely on their business.

With all this in play, Santanu foresees exciting growth for AWS and other web services companies, particularly if these solutions involve AI as part of their architecture.

“IDC Asean estimates that 28-30 percent of companies today would have a digital strategy in the next few years. Of this, 30 percent would use AI as part of their solution. By 2021, IDC predicts that all this would add up to 39 billion ringgit to the Malaysian GDP. So the case to invest in this sector is truly great,” he adds.