AI Brief
- Alcon filed a federal lawsuit accusing Tesla of copyright infringement and what it said was "false endorsement".
- Tesla allegedly used AI-generated visuals resembling Blade Runner 2049 without permission for a cybercab event.
- Alcon claims Tesla's actions could confuse its partners and harm ongoing projects like Blade Runner 2099.
Alcon’s California federal lawsuit alleged violations of U.S. copyright law and accused Tesla of “false endorsement” for suggesting a relationship between Alcon and the Elon Musk-owned electric vehicle maker.
“Any prudent brand considering any Tesla partnership has to take Musk’s massively amplified, highly politicized, capricious and arbitrary behavior, which sometimes veers into hate speech, into account,” the lawsuit said.
Tesla and Warner Bros did not immediately respond to requests for comment.
Warner Bros was Alcon’s distributor for "Blade Runner 2049", which won two 2018 Academy Awards and starred Ryan Gosling and Harrison Ford in the highly anticipated sequel to the 1982 cult classic Blade Runner.
Alcon said it had refused a request from Warner Bros to use images from the firm for Tesla’s Oct. 10 live-streamed cybercab unveiling. Tesla then used images created with artificial intelligence that mirrored the movie for its cybercab event, the lawsuit said.
In a statement, Alcon said the defendants’ “conduct is likely to cause confusion among Alcon’s ‘Blade Runner’ brand partner customers, including those it is partnering with for its upcoming ‘Blade Runner 2099’ series for Amazon Prime.”
The lawsuit did not name specific damages but said Alcon had spent hundreds of millions of dollars building the Blade Runner 2049 brand, and said the “financial magnitude of the misappropriation here was substantial."
