After the failure of his high-stakes EU referendum gamble, David Cameron's political life came to a quick and unceremonious end on Monday when he announced he was resigning from parliament.
Cameron, a former public relations adviser, called the referendum as a way of uniting his Conservative Party, betting that he would win easily with the powers of persuasion that won him two elections.
But he, and the rest of the pro-EU camp, lost the June 23 vote and Cameron announced his resignation as prime minister within hours.
He handed power to Theresa May the following month.
After the gruelling referendum campaign that divided his party and the country, Cameron appeared relieved when he stood down as prime minister.
He hummed a tune to himself as he walked away from the cameras outside his Downing Street residence.
Monday marked the finale for a star political career in which Cameron was widely praised for giving his party a wider centrist appeal, ending 13 years of Labour government with his first victory in 2010.
The son of a stockbroker, Cameron was educated at elite boarding school Eton and Oxford University, where he was admitted to the Bullingdon Club, a hard-drinking, socially exclusive student group.
He worked for the Conservatives as an advisor before a stint in public relations, which ended when he was elected to parliament in 2001.
Cameron rose swiftly through the ranks of the party -- which was then struggling badly against then prime minister Tony Blair's Labour government -- and was elected leader in 2005 at the age of 39.
He tried to "detoxify" the party brand in part by avoiding discussion of the EU, which has split the Conservatives since Margaret Thatcher's premiership in the 1980s.
At the 2010 general election, Cameron became the youngest premier for 200 years but the centre-right Conservatives did not win enough seats to govern alone and had to form a coalition with the centrist Liberal Democrats.
The coalition was dominated by spending cuts as Britain emerged from recession, while foreign policy debate was largely hijacked by Conservative wrangling over the EU.
A previous risky referendum gamble paid off when Scotland voted to stay as part of Britain in 2014.
After five years in coalition, the Conservatives won a surprise clear majority in the May 2015 general election, allowing them to rule alone.
The win meant that the EU referendum -- first promised by Cameron in 2013 to placate his restive party, but which many in Westminster say he never believed would happen -- became a reality.
Loyal lieutenants lost
Cameron spent much of the rest of 2015 lobbying other European countries for a deal to improve Britain's relations with the EU.
Sealed in February, this allowed him to argue going into the referendum that Britain had a "special status" in the 28-country bloc, notably allowing it to limit benefit payments to EU migrants.
But the deal was derided as "thin gruel" by some Conservative MPs.
The bitterest blows to Cameron came as campaigning got under way.
Some of his most loyal lieutenants including justice minister Michael Gove -- godfather to one of Cameron's children -- said they would campaign for Brexit.
Then Boris Johnson, who was London's charismatic mayor at the time, sprung a surprise by also backing "Leave".
During the campaign, Cameron led from the front with a barrage of speeches arguing that Britain's economy would be badly hit by Brexit.
However, he failed to counter the "Leave" camp's argument that immigration from EU countries needed to be cut to reduce the strain on public services, and that this could only happen if Britain left.
AFP
Tue Sep 13 2016
After the gruelling referendum campaign that divided his party and the country, Cameron appeared relieved when he stood down as prime minister. - AFP Photo/Files
Hyundai to invest RM2.16 bil in Malaysia through strategic partnership with INOKOM
This investment includes efforts to upgrade INOKOM's existing assembly capacity to meet Hyundai's automotive needs.
‘C4Cinta’ sets record as highest-grossing Malaysian Tamil film
'C4Cinta', directed by young filmmaker Karthik Shamalan, has set a new benchmark in Malaysian Tamil cinema.
Man charged with mother's murder, storing body in freezer
The court denied bail and scheduled case mention on Feb 7 for the submission of forensic, autopsy, and chemist reports.
Abolition of examination in schools to reduce pressure on pupils - Fadhlina
The classroom assessment approach offers a much more interesting learning ecosystem, says Fadhlina Sidek.
Google, Meta urge Australia to delay bill on social media ban for children
Google and Meta says the government should wait for the results of an age-verification trial before going ahead.
Judge tosses Trump 2020 election case after prosecutors' request
It represents a big legal victory for Donald Trump, who won the Nov. 5 US election and is set to return to office on Jan. 20.
DHL plane crash in Lithuania leaves authorities searching for answers
Rescue services said the plane hit the ground, split into pieces and slid over 100 metres (110 yards).
National squad to hold friendly matches for 2025 Indoor Hockey World Cup
The warm-up matches will involve matches against better ranked teams in the world, namely Austria (first) and Belgium (third).
G7 seeks unity on ICC arrest warrant for Netanyahu
The United States, part of the G7, has rejected the ICC decision, with President Joe Biden describing it as outrageous.
Francissca Peter remembers Tan Sri Ahmad Nawab: A tribute to a musical legend
A legend who has influenced our music for decades, was one of the highlights of my career, says Francissca Peter.
TikTok decision coming soon as Jan. 19 divestment deadline looms
Judges are reviewing TikTok's challenge to a law requiring ByteDance to sell its US assets by Jan. 19 or face a ban.
Lebanese sources: Biden, Macron set to announce Israel-Hezbollah truce
In Washington, White House national security spokesperson John Kirby said, "We're close" but "nothing is done until everything is done".
PM meets chaebol tycoon to attract more FDI to Malaysia
Chaebols are prominent figures from South Korea's family-owned conglomerates.
Govt won't allow non-citizen vehicles to enjoy RON95 subsidy - Economy Ministry
The implementation of the RON95 subsidy in 2025 is expected to provide savings of RM3.6 billion to government expenditure.
Ringgit opens lower as greenback gains ground
Dr Mohd Afzanizam says the market responded positively to news of hedge fund manager Scott Bessent heading the US Treasury Department.
Management of low-cost housing, gov't quarters, focus at Dewan Rakyat today
Also among the highlights, UNICEF report on 12.3pct of teenagers in Klang Valley's PPR face mental health issues and suicidal tendencies.
UN Resolution 1701, cornerstone of any Israel-Hezbollah truce
Here are the resolution's main terms, and a note about subsequent violations and tensions.
Record aid worker deaths in 2024 in 'era of impunity', UN says
So far this year there have been 281 aid worker victims, according to the Aid Worker Security database.
Why India's toxic farm fire counting method is disputed
Here's how India counts farm fires - a major contributor to severe pollution in the north - and why its method is being questioned.
Divisions on curbing plastic waste persist as UN treaty talks begin
South Korea is hosting the fifth and ostensibly final UN Intergovernmental Negotiating Committee (INC-5) meeting this week.