THE auction for the Club's first ever NFT, the digital artwork ln a Way, Immortal, featuring Johan Cruyff, is set to take place on 29 July at the Sotheby's New York auction house. The countdown was feted in the legendary Times Square through two 30 adverts, watched live by President Joan Laporta, Vice President Rafael Yuste, Jordi Cruyff and his son Julen Cruyff, and the first team players, Sergio Busquets and Pedri, along with Eric Sas and Alan Company, BCN Visuals founders. Both the Nasdaq screen, the most Instagrammed corner of the world, and the 221 Clear Channel screen lit up to announce the live auction from the prestigious auction house at 2 p.m. (ET).
Bidding for In a Way, Immortal started online from Thursday 21 July and will end this evening during live auction, at Sotheby's, when the winning bidder will be confirmed. The NFT recreates the legendary moment in the FC Barcelona stadium on 22 December 1973, when Johan Cruyff hung in the air in front of the Atletico Madrid keeper, Miguel Reina, before scoring an impossible goal that has entered football folklore in Barcelona and across the world.
Excitement builds in the heart of New York
The two screens in Times Square showed an audio-visual piece that created a lot of excitement among the public walking along Broadway. It referred to the live auction, showing the message 'In a Way, Immortal. Live auction in New York', alongside the Club badge, the date of the auction and the logo of the famous auction house. A golden statue of Johan Cruyff appeared from inside a gold soccer ball that bounced to the beat of the music, with the Camp Nau stadium in the background, before the ad ended by also showing nft.fcbarcelona.com, the microsite containing all the information about the NFT, as well as a countdown to today's live auction plus a link to follow it live.
The ad has been shown on the Nasdaq screen since Monday 25 July and it will be repeated 334 times a day up to Saturday 30 July, including a special viewing on Thursday 28 July for an hour between 6.30pm and 7.30pm (ET) on the 221 Clear Channel screen.
The Club's first ever NFT
The high quality piece, titled In a Way, Immortal and inspired by a quote from Johan Cruyff, was produced by the Club in collaboration with BCN Visuals, a strategic innovation partner, and Digital Superstudio, who developed the NFT's cinematographic aesthetic. The buyer of this unique artwork will also be gifted a number of VIP Club-based benefits and experiences and will be named a Barca Digital Ambassador. The project was made possible with the involvement of the World of Johan Cruyff.
100% Bari;a experiences for the owner of the NFT
In addition to being the sole owner of the NFT, the Bari;a Digital Ambassador will be able to enjoy a number of 'money can't buy' experiences. FC Barcelona will incorporate in the NFT's smart contract a set of utilities such as Meet & Greets, visits to La Masia, hospitality rights (for a minimum of five years), the right to play at the Spotify Camp Nau and an official handover of the ball before a friendly match, among other benefits.
Media Statement
Fri Jul 29 2022
President Joan Laporta joined by first team players, Sergio Busquets and Pedri, to witness the spectacular live showing of 'In a Way, Immortal', featuring Johan Cruyff, shown in 3D on two huge screens. - FC BARCELONA
ISIS Malaysia's perspective of Budget 2025
An excellent rakyat-centric budget under the overarching principle of a caring and humane economy.
Budget 2025: Record increase in STR, SARA aid initiatives
The government will provide a significant boost to the Sumbangan Tunai Rahmah (STR) and Sumbangan Asas Rahmah (SARA) initiatives next year.
Budget 2025: EPF contributions to be made mandatory for foreign workers – PM Anwar
The government plans to make it compulsory for all non-citizen workers to contribute to the Employees Provident Fund (EPF).
What policies to expect from Indonesia's new President Prabowo
Prabowo will be open to foreign investment, his aide has said, such as by offering investors management of airports and sea ports.
Budget 2025: Govt allocates RM470 mil to empower women's participation in PMKS
The Women's Leadership Apprenticeship Program will be intensified as an effort to produce more female corporate personalities.
Israel sends more troops into north Gaza, deepens raid
Residents of Jabalia in northern Gaza said Israeli tanks had reached the heart of the camp, using heavy air and ground fire.
Indonesia ramps up security ahead of Prabowo's inauguration
Prabowo Subianto will be sworn in as Indonesia's president on Sunday with Vice President-elect, Gibran Rakabuming Raka, also taking office.
Immediate allocation of RM150 mil for local authorities, DID to tackle flash floods
Datuk Seri Anwar Ibrahim said this allocation is intended to address the recent flash floods that hit the capital and several major towns.
Budget 2025: Sabah, Sarawak to continue receiving among highest allocations - PM
Sabah and Sarawak continues to be prioritised under Budget 2025, with allocations of RM6.7 billion and RM5.9 billion respectively.
NFOF will be operational in November 2024 with funding of RM1 bil
PM Anwar Ibrahim said NFOF will support venture capital fund managers to invest in startup companies with RM300 million set aside for 2025.
Minimum wage to increase to RM1,700 effective Feb 1, 2025
The Progressive Wage Policy would be fully enforced next year with an allocation of RM200 million, benefiting 50,000 workers.
Bursa Malaysia ends higher on Budget 2025 optimism
The benchmark index, which opened 1.85 points higher at 1,643.29, moved between 1,641.71 and 1,649.31 throughout the trading session.
Five important aspects relating to people’s lives in Budget 2025 - PM
The focus is on driving the MADANI Economy, speeding reforms, cutting red tape, raising wages, and tackling the cost of living.
Economic outlook: Govt plans to leverage, expand existing city transit system
The expansion aims to provide a more efficient and reliable public transportation network, reduce congestion, and improve accessibility.
Economic outlook: Budget 2025 to lay foundation for a digital-driven economy
The report said Budget 2025 will entail efforts to position Kuala Lumpur as a top 20 global startup hub by 2030 through the KL20 initiative.
Economic outlook: Corruption and lack of accountability hinder economic progress
Special Cabinet Committee on National governance is established to curb corruption, law reforms to modernise outdate regulations, MoF said.
National Wages Consultative Council will be strengthened
The govt will also incentivise hiring women returning from career breaks, offer job matching and improve care services facilities.
Economic outlook: Ensuring 11 years of compulsory education for all children
Budget 2025 will continue prioritising upskilling and retraining initiatives to equip workers with the latest skill sets necessary.
Consolidated public sector projected to record lower surplus of RM41.7 bil 2024
The MoF said the consolidated general government revenue is estimated to increase slightly to RM384.7 billion in 2024.
PM announces substantial Budget 2025 hastening Malaysia to become Asian economic powerhouse
Datuk Seri Anwar Ibrahim said it would create jobs and also tackle financial leakages to enhance public spending efficiency.