TOKYO: As Japan enjoys a post-pandemic resurgence in tourism from around the globe, Seibu Railway is testing out an automated translation window to help confused foreigners navigate one of Tokyo's most complex transportation hubs.
The device, developed by printing company Toppan Tand called VoiceBiz, lets customers speak to a station attendant over microphones while the semi-transparent screen between them spells out their words in Japanese and one of 11 other languages.
More than 2 million visitors arrived in Japan last month, the most since the pandemic kicked off in 2019, and travellers from the United States and Europe exceeded pre-outbreak levels as the weak yen makes the trip the cheapest in decades.
Kevin Khani was among foreign travellers who got turned around in the Seibu-Shinjuku station recently and found the VoiceBiz window helpful.
"The translations were spot on," said the 30-year-old German, who works at Alibaba. "It might sound a bit weird, but you feel safe immediately because you know there's a human on the other side. So you take your time to explain what you need and you will know that they will understand what you need."
Seibu Railway, a unit of the Seibu Holdings conglomerate, installed the translation window this month at its Seibu-Shinjuku station, the terminus of one of its central Tokyo lines, for a three-month trial before considering a wider rollout.
About 135,000 passengers pass through the station daily, including many foreigners shuttling between tourist hot spots, such as Tokyo's new Harry Potter theme park.
"Our goal in introducing this was to improve the smoothness of communication by letting people look at each other's face," said Ayano Yajima, a sales and marketing supervisor at Seibu Railway.
The device was also tested out at Kansai International Airport earlier this year, and Toppan has aims to sell it to businesses and government offices in Japan to contend with both foreign travellers and an ever-growing number of immigrants.
With its many rail lines - some connected, some not - and gigantic bus station, Shinjuku district is the ultimate testing ground for way-finding tech.
Across the road from the Seibu station is Shinjuku's central Japan Railway (JR) station, which is the busiest in the world, with some 3.6 million people passing through daily. A rabbit warren of tunnels connects the JR station to multiple train and subway lines run by other companies.
Weary from a 1 a.m. flight arrival, French tourists Isabelle and Marc Rigaud used the translation window to try to find their way from the Seibu station to the JR station. They still needed a help from a bystander to get there.
"It's very Japan," Isabelle, 47, said.
Reuters
Fri Aug 04 2023
Austrian tourist Georg Riedlbaur uses an automated translation window at the Seibu-Shinjuku station in Tokyo, Japan. - REUTERS
Malaysia rejects forced resettlement of Palestinians, reaffirms support for two-state solution
Wisma Putra rejects any attempt to undermine Palestinian self-determination, calling it unacceptable and a move that prolongs the conflict.
ANALYSIS - Trump's Gaza stunner builds on his expansionist aims
US President Donald Trump says he envisioned building a resort where international communities could live in harmony.
Musk creates new power base in Washington with takeover of US agencies
Elon Musk deploys teams of current and former employees of his companies as his agents.
Why Trump's proposal on Gaza is ringing alarm bells in the region
Trump's plans are likely to heighten fears among Palestinians in Gaza of being driven out of the coastal strip.
ASEAN 2025 Chairmanship: Programmes to benefit all levels of society - Foreign Ministry
Among the planned initiatives are a campaign to promote locally made products and ASEAN Plus Three Forum aimed at empowering rural women.
US military plane deporting Indian immigrants lands in India
The Trump administration has increasingly turned to the military to help carry out its immigration agenda.
Trump's Gaza plan for 'Riviera of the Middle East' triggers international condemnation
Countries from Russia, China, Spain, Ireland and the UK say they continue to support the two-state solution.
US Postal Service suspends inbound parcels from China, Hong Kong
Trump's crackdown on de minimis would make the products sold by the likes of Shein and Temu more expensive.
US plan to take over Gaza: Malaysia's stance on Palestine unchanged - PM
Datuk Seri Anwar Ibrahim says Malaysia's stance remains the same as that of other Islamic countries.
US freezes funding for security mission tackling Haiti's gangs
More than $13 million in US funding for an international security force helping fight armed gangs in Haiti has been frozen, the UN says.
Over 40,000 civil servants at high risk of mental health issues - Zaliha
A total of 44,901 civil servants were screened under Public Service Psychological Health Digital Profiling System, says Dr Zaliha Mustafa.
India's Modi takes 'holy dips' at Maha Kumbh, week after stampede killed dozens
Security personnel stood in the water nearby while thousands of people crowded the banks to watch the prime minister perform the rituals.
Philippine Congress endorses impeachment complaint against vice president
Vice President Sara Duterte would be the Philippines' second most senior official to face removal from office.
What is a sovereign wealth fund?
Sovereign wealth funds are investment vehicles owned by countries.
[COLUMNIST] Rising above Trump tariffs: How a resilient global economy outlasts US protectionism
The current alarm over Trumps tariff threats overlooks a key point: global markets are resilient and adaptable.
Khazanah reports RM5.1 billion operating profit for 2024
Khazanah records RM103.6 billion NAV in 2024, driven by strong domestic investments and strategic growth.
Washington, DC officials identify 66 of 67 victims of midair collision
Work continues by the US Army Corps of Engineers to remove the airplane wreckage from the Potomac River.
Government to further strengthen ASEAN's readiness in finalising DEFA
Malaysia is focusing on two main approaches to facilitate the DEFA negotiation, says Liew Chin Tong.
Trade war will not hinder Malaysia’s GDP growth for 2025 - Rafizi
The finance ministry has projected Malaysia's GDP to grow between 4.5 and 5.5 per cent in 2025.
Trump administration considers adding Shein, Temu to 'forced labor' list, Semafor reports
The move comes after China imposes targeted tariffs on US imports and warnings of possible sanctions against firms like Google.