Los Angeles is welcoming some new monuments, but residents and visitors will only be able to see them on Snapchat. The Los Angeles County Museum of Art (LACMA) has recently joined forces with the social network to create five augmented reality sculptures celebrating the cultural heritage of the American city. Grab your smartphones!
According to the City of Los Angeles, LA is home to over 1,200 historic-cultural monuments. Thanks to Snapchat and the LACMA, it now has five more, created using augmented reality technology.
These virtual sculptures are the fruit of "Monumental Perspectives," a collaborative, multi-year project between the Los Angeles County Museum of Art and Snap Inc. The aim is to shine a spotlight on the history and heritage of certain Los Angeles communities, often underrepresented in the public space.
"The question we were asking is 'what other histories need monumentalizing, and could we use Snap's technology?'," said LACMA CEO Michael Govan. "Monumental Perspectives is a project between LACMA and Snapchat that examines the question of monuments today, and together we're commissioning a group of diverse artists to use Snap's augmented reality technology to place art, monuments in space that reconsider really what monuments are, what they represent, what stories they tell."
The augmented reality artworks created by such artists as Mercedes Dorame, I.R. Bach and Ada Pinkston take various and sometimes surprising forms. A case in point is "¡Vendedores, Presente!" by Ruban Ochoa, which draws inspiration from the artist's own family history to pay homage to the essential role of street vendors in LA's culture and economy. The piece comprises a collection of colorful food virtual trucks that the city's residents can discover on Snapchat at MacArthur Park.
Virtual monuments that are visible anywhere the world
Ada Pinkston chose to focus on a historical figure who deserves to be better known in the US: Biddy Mason. The former slave, born in 1818, notably became a nurse, midwife, philanthropist and founder of the First African Methodist Episcopal Church in Los Angeles. Ada Pinkston celebrates her many achievements in an artwork titled "The Open Hand is Blessed."
While the digital artworks in "Monumental Perspectives" were developed to be experienced in emblematic Los Angeles locations, they are also available to Snapchat users anywhere in the world regardless of their location. More artists will be invited to create their own virtual monuments in the coming months.
"Like these immersive commemorations, we're excited to see more artists using innovative means-beyond bronze and stone-to memorialize historical figures, ideas, and movements, and to recontextualize existing monuments that teach too little of our collective history in public spaces," said Elizabeth Alexander, president of the Andrew W. Mellon Foundation, which is supporting the project.
ETX Studio
Sun Apr 18 2021
Ada Pinkston created the virtual artwork "The Open Hand is Blessed" as part of an artistic partnership between LCAMA and Snap Inc. ETXStudiopic
COP29 climate summit draft proposes rich countries pay $250 billion per year
The draft finance deal criticised by both developed and developing nations.
Bomb squad sent to London's Gatwick Airport after terminal evacuation
This was following the discovery of a suspected prohibited item in luggage.
Kelantan urges caution amidst northeast monsoon rains
Kelantan has reminded the public in the state to refrain from outdoor activities with the arrival of the Northeast Monsoon season.
Former New Zealand PM Jacinda Ardern receives UN leadership award
Former New Zealand prime minister Jacinda Ardern was given a global leadership award by the United Nations Foundation.
ICC'S arrest warrants for Netanyahu, Gallant an apt decision - PM
The decision of the ICC to issue arrest warrants against Benjamin Netanyahu and Yoav Gallant is apt, said Datuk Seri Anwar Ibrahim.
KTMB provides two additional ETS trains for Christmas, school holidays
KTMB will provide two additional ETS trains for the KL Sentral-Padang Besar route and return trips in conjunction with the holidays.
BNM'S international reserves rise to USD118 bil as at Nov 15, 2024
Malaysia's international reserves rose to US$118.0 billion as at Nov 15, 2024, up from US$117.6 billion on Oct 30, 2024.
Findings by dark energy researchers back Einstein's conception of gravity
The findings announced are part of a years-long study of the history of the cosmos focusing upon dark energy.
NRES responds to Rimbawatch press release on COP29
The Ministry of Natural Resources and Environmental Sustainability (NRES) wishes to offer the following clarifications to the issues raised.
Online Safety Bill and Anti-Cyberbullying Laws must carefully balance rights and protections
The Online Safety Advocacy Group (OSAG) stands united with people in Malaysia in the fight against serious online harms.
Malaysia's inflation at 1.9 pct in Oct 2024 - DOSM
Malaysia's inflation rate for October 2024 has increased to 1.9 per cent, up from 1.8 per cent in September this year.
Saudi Arabia showcases Vision 2030 goals at Airshow China 2024
For the first time, Saudi Arabia is participating in the China International Aviation & Aerospace Exhibition held recently in Zhuhai.
King Charles' coronation cost GBP 71mil, govt accounts show
The coronation of Britain's King Charles cost taxpayers GBP72 million (US$90 million), official accounts have revealed.
Couple and associate charged with trafficking 51.9 kg of meth
A married couple and a man were charged in the Magistrate's Court here today with trafficking 51.974 kilogrammes of Methamphetamine.
PDRM to consult AGC in completing Teoh Beng Hock investigation
The police may seek new testimony from existing witnesses for additional insights into the investigation of Teoh Beng Hock's death.
Thai court rejects petition over ex-PM Thaksin's political influence
Thailand's Constitutional Court rejects a petition seeking to stop Thaksin Shinawatra from interfering in the running the Pheu Thai party.
Abidin takes oath of office as Sungai Bakap assemblyman
The State Assemblyman for Sungai Bakap, Abidin Ismail, was sworn in today at the State Assembly building, Lebuh Light.
UPNM cadet officer charged with injuring junior, stomping on him with spike boots
A cadet officer at UPNM pleaded not guilty to a charge of injuring his junior by stomping on the victim's stomach with spike boots.
How Indian billionaire Gautam Adani's alleged bribery scheme took off and unraveled
The indictment was unsealed on Nov. 20, prompting a $27 billion plunge in Adani Group companies' market value.
Elon Musk blasts Australia's planned ban on social media for children
Several countries have already vowed to curb social media use by children through legislation, but Australia's policy could become one of the most stringent.