Environmental responsibility has become an important goal - and challenge - of today’s enterprises. For a large desktop and printing company like HP Inc, it has to constantly reinvent its technologies to create products that leave smaller environmental footprint.

But how does HP Inc do it without sacrificing performance or quality?

The firm’s Vice President and Head, Office Printing Solutions for Asia Pacific and Japan, Subin Joseph shares his thoughts on how the printing giant is shifting its business model and operations toward a circular and low-carbon economy.

We take into consideration what the product takes and gives back to the environment while designing the product itself

“We take our sustainability role very seriously and this starts from the source. We take into consideration what the product takes and gives back to the environment while designing the product itself. This is our design philosophy, as we know that creation and generation of power is a big drain on the world’s resources.”

Subin also reveals that HP Inc’s Research and Design has over six thousand patents under the unit, with a lot of focus on energy saving technologies to help reduce environmental impact.

“We are a company that is focused on research and development. One example of the technology that we have innovated on is called Jet Intelligence. We have taken the core of the toner in the printer and created a low melt core,” says Subin.

And how is this technology environmentally friendlier? “This ensures that the printer now uses 53 percent less power compared to any other printer in the same specifications by letting the toner melt in a much less temperature.”

In fact, HP Inc launched their Design for Environment (DfE) program back in 1992 to come up with technologies that help with improving energy efficiency, material innovation and designing for recyclability.

One of their firm’s new technology called the Page Wide Array Technology or PW is designed to tick the three boxes. The PW technology, says Subin, will drastically lower carbon footprint compared to conventional printers as it not only uses lesser packaging and products, the equipment is designed for easier upgrade or for recycling.

“We have a program called the Supply Chain Responsibility Program. This program has enabled HP Inc to use recycled plastics in over three billion toners and cartridges that we have shipped.”

“This translates into around 75,000 tonnes of plastics that we have taken and recycled.”

For more on HP Inc's goals toward sustainability and lowering its carbon footprint, watch the interview below.