Sage Asia's Kerry Agiasotis: Idea, Acumen, Execution – But What Next to Sustain Growth?

“You don’t buy software or hire backroom staff before you even start your business” cautioned Kerry Agiasotis, Vice President of accounting software company Sage Asia Pacific.

“The trouble with businesses these days is that they sit on two very extreme spectrums. On one end of the spectrum, businesses either overthink the back-end stuff before they even start the business. On the other end of the spectrum, some businesses do so well in sales and in marketing, they don’t have the necessary support system to make this growth sustainable. And at the end of the day, both types of businesses will suffer economically” declared Agiasotis.

Kerry Agiasotis is a veteran in assisting businesses to achieve greater growth around the world. An Australian national, he has helped grow businesses in his native country, in the United Kingdom, and now in Southeast Asia.

He has seen too often, that the real trouble in growing a business is on having the necessary support system to help them sustain that growth.

“When you see a business move upwards from one state to another, either from small scale to medium, or medium to large corporates, the symptoms of poor management is on not having that support system to maintain the growth” added Agiasotis.

“You must first have a good business idea, that solves a pre-existing economic problem, then have the necessary business acumen to execute that solution. And only then, will the business take shape and grow. But what happens after that?” he queried?

“The solution to having a sustainable business growth is to have the necessary back-end solution, such as good accounting software, strong support personnel, stable IT solutions, clear and simple documentations, adhering to best practises, and so on. But this comes only after you grow the business” said Agiasotis.

To find out what what other tips that Agiasotis has for businesses who want to sustain their growth, watch his interview below.