RENOWNED talent scout Simon Cowell is back, but this time he is focused on the social media platform, TikTok.
With the international “Got Talent" TV series, “American Idol” and many more projects already under his belt, Cowell is ready to help aspiring musicians on TikTok share their unique sounds with the world.
Cowell is partnering with TikTok to give users access to new unnamed songs by famous producers through the service StemDrop, which launches through the TikTok app on Oct. 26. After getting each song, TikTokers can take the elements of it and interpret them in any way they like, including different genres, tempos and more. The idea is for them to make the music their own.
The challenge is meant to invite social media musicians to record something special and possibly have it noticed by a talent scout, but unlike Cowell's other projects, there is no guaranteed record deal. The goal is to give each participating user a head start in their careers without any set outcome.
The first song is written by Swedish record producer, Max Martin, who has worked with big-name stars ranging from Britney Spears to Bon Jovi.
“You will have the ability to co-write a song with one of the greatest songwriters of all time and that just doesn't happen in the real world,” Cowell explained during an exclusive TV interview with Reuters.
From his Malibu mansion, Cowell shared that his and Martin's mutual interest in a project outside of a conventional TV show came after TikTok sparked in popularity.
When Cowell pitched Martin, they both loved the idea of writing a song for the TikTok community instead of giving it to an artist that is already well-known in the industry, like Ariana Grande or The Weeknd.
StemDrop is expected to drop a new song roughly every ten weeks, though Cowell has not revealed who he has lined up to work with on each tune.
Other partners include Samsung and Universal Music Group/Republic.
Reuters
Wed Oct 19 2022
Simon Cowell is partnering with TikTok to give users access to new unnamed songs by famous producers through the service StemDrop - Facebook/simoncowell
'No one will win a trade war,' China says after Trump tariff threat
Donald Trump says he would impose the tariffs until China stops the flow of illegal drugs, particularly fentanyl, into the United States.
What has caused Pakistan's deadly clashes between police and supporters of Imran Khan?
Topping the demands of Khan's Pakistan Tehreek-e-Insaf (PTI) party is the release of all its leaders, including Khan, who has been jailed on a series of corruption charges since August 2023.
One woman or girl killed every 10 minutes by intimate partner or family member - UN
The report highlights that "60 per cent of all female homicides" are committed by "people closely related to them".
Sweden urges Chinese ship to return for undersea cable investigation
Two subsea cables, one linking Finland and Germany and the other connecting Sweden to Lithuania, were damaged in less than 24 hours.
[COLUMNIST] Building more highways won’t solve traffic congestion - reducing demand will
It is clear that adding more lanes and highways doesn't work, because we are still attempting the same approach to solve the issue.
Hyundai to invest RM2.16 bil in Malaysia through strategic partnership with INOKOM
This investment includes efforts to upgrade INOKOM's existing assembly capacity to meet Hyundai's automotive needs.
‘C4Cinta’ sets record as highest-grossing Malaysian Tamil film
'C4Cinta', directed by young filmmaker Karthik Shamalan, has set a new benchmark in Malaysian Tamil cinema.
Man charged with mother's murder, storing body in freezer
The court denied bail and scheduled case mention on Feb 7 for the submission of forensic, autopsy, and chemist reports.
Abolition of examination in schools to reduce pressure on pupils - Fadhlina
The classroom assessment approach offers a much more interesting learning ecosystem, says Fadhlina Sidek.
Google, Meta urge Australia to delay bill on social media ban for children
Google and Meta says the government should wait for the results of an age-verification trial before going ahead.
Judge tosses Trump 2020 election case after prosecutors' request
It represents a big legal victory for Donald Trump, who won the Nov. 5 US election and is set to return to office on Jan. 20.
DHL plane crash in Lithuania leaves authorities searching for answers
Rescue services said the plane hit the ground, split into pieces and slid over 100 metres (110 yards).
National squad to hold friendly matches for 2025 Indoor Hockey World Cup
The warm-up matches will involve matches against better ranked teams in the world, namely Austria (first) and Belgium (third).
G7 seeks unity on ICC arrest warrant for Netanyahu
The United States, part of the G7, has rejected the ICC decision, with President Joe Biden describing it as outrageous.
Francissca Peter remembers Tan Sri Ahmad Nawab: A tribute to a musical legend
A legend who has influenced our music for decades, was one of the highlights of my career, says Francissca Peter.
TikTok decision coming soon as Jan. 19 divestment deadline looms
Judges are reviewing TikTok's challenge to a law requiring ByteDance to sell its US assets by Jan. 19 or face a ban.
Lebanese sources: Biden, Macron set to announce Israel-Hezbollah truce
In Washington, White House national security spokesperson John Kirby said, "We're close" but "nothing is done until everything is done".
PM meets chaebol tycoon to attract more FDI to Malaysia
Chaebols are prominent figures from South Korea's family-owned conglomerates.
Govt won't allow non-citizen vehicles to enjoy RON95 subsidy - Economy Ministry
The implementation of the RON95 subsidy in 2025 is expected to provide savings of RM3.6 billion to government expenditure.
Ringgit opens lower as greenback gains ground
Dr Mohd Afzanizam says the market responded positively to news of hedge fund manager Scott Bessent heading the US Treasury Department.