The Malaysia Convention & Exhibition Bureau (MyCEB), established by the Ministry of Tourism, announced another bid win for the country -- the Meetings & Events Australia (MEA) Annual National Conference 2014.

The announcement was made at the closing ceremony of the MEA Annual Conference 2013 where MEA 2014 will be taking place in Malaysia for four days from May 15 to 17, 2014 at the award-winning Kuala Lumpur Convention Centre (KLCC).

This marked the first time the conference would be taking place in Southeast Asia and only the second time outside of Australia, MyCEB said in a statement.

It is expected to attract over 600 delegates and is estimated to generate RM6.4 million in economic impact for the country.

"We are proud to announce our bid win for the MEA Annual Conference, which is indeed a meaningful one as it will bring Asia and Australia's meeting industries closer together," said Ho Yoke Ping, MyCEB's General Manager of Sales and Marketing at the MEA conference 2013.

The conference will be attended by delegates from across Australia's major cities and regional centres as well as from New Zealand, Malaysia and Singapore.

These delegates range from conference and event management professionals including Professional Conference Organisers (PCOs), event management companies, in-house associations, corporate meeting planners and suppliers to the business events industry.

The supporting partners that will be working together with MyCEB in ensuring the success of the conference include Kuala Lumpur City Hall, KLCC, Malaysia Airlines and Radius Malaysia.

The MEA 2014 Conference will be one of the key business events taking place in Tourism Malaysia's Visit Malaysia Year.