KUALA LUMPUR: In its inaugural year in Malaysia, the Product of the Year recently hosted Jury Day for experts to examine the products that were then streamlined for final voting by 2,000 consumers in a robust survey conducted by Nielsen Malaysia.
Entries including Fast-Moving Consumer Goods, (FMCG), brands, home appliances and even financial services make up the 17 categories going into research.
The Product of the Year winners will be announced on June 24 at the Malaysian Petroleum Club at Petronas Twin Towers.
Product of the Year, the leading international benchmark for innovation, and has been running across 42 countries over the past 26 years.
It is not a creative, media, effectiveness, campaign or branding show.
It will be launched in Indonesia in 2015 and Singapore in 2016 by Product of the Year (POY) Asia Sdn Bhd.
POY Malaysia director Harmandar Singh and Nielsen Malaysia & Singapore MD Richard Hall (white shirt) with Jury from left: Datuk Wira (Dr) Hj Ameer Ali Mydin (MD of Mydin Mohamed Holdings), Norine Erica Majaman (Marketing General Manager of GCH Retail), Au Foong Yee (MD of The EDGE), Naser Jaafar (COO of Agensi Inovasi Malaysia), Ian Cruddas (CEO of Nando’s) and Raymond Teo (Jury Lead and President of Malaysia Retailers Association).
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