The launch of Astro's six digital publications mark another key milestone for the company's publication arm as it moves to become Malaysia's first fully integrated digital publisher.

Astro Digital Publications (ADPUB) six publication which includes women’s fashion lifestyle magazine ‘Style’, “InTrend’, and ‘ifeel’, and men’s magazine “FHM”, “Men’s UNO” and “ifeel” aims to provide a first of its kind, fully-interactive, e-magazines for its customers.

Chief Operating Officer of Astro, Henry Tan, said the launch of these e-magazines will also bring the meaning of convenience and interaction to a new level.

“At Astro Digital Publications, we will go all out to excite our readers – satisfy their mind, feast their eyes and feed their fingers,” he said.

“We are now shifting from a static read to live images with interactivity and engagement as our main focus, which is sure to excite them as we want them to experience our magazines through an entirely different platform.”

“This new world is readily available anytime, anywhere on multi devices for our customers who can keep abreast with the latest in fashion, lifestyle, motoring and more.”

Five of these e-magazines will be available for FREE download exclusively to all Astro customers from 10 February onwards and is estimated to reach over 4 million consumers.