RJ-Romain Jerome unveils new Eyjafjallajokull watch

Four years after the Icelandic volcano with the nigh on unpronounceable name erupted, luxury watch label RJ-Romain Jerome has designed a new timepiece, the Eyjafjallajökull-Evo, to commemorate the event.

Starting April 14, 2010, the volcano's eruption stranded over 100,000 air travelers around the globe. Europe's airspace shut down for six days and nature forced man to stand still.

Watch brand RJ-Romain Jerome wanted to pay homage to the event for a second time, "a true testament to Mother Earth's temper and man's timeless respect when faced with her strength," according to the company.

The brand's offering to the ancient gods of fire and brimstone? A vintage looking evolution of the original Eyjafjallajökull-DNA watch, now boasting a 43mm black PVD-coated steel case designed by Daniel Haas.

Inside, the base of the dial features lava stone, with the tips of the minute and hour hands designed to look like grounded aircraft. The Swiss watchmaker rounded the design off with a black alligator leather strap. The watch comes in a limited edition of 99 pieces and is priced at CHF 13,950 (approximately US$15,900).