
Here is a list of fashion bloggers we would like to dress like and swoop up their closets. Not only are they earning big bucks these individuals are undeniable influencers in the fashion industry, occupying front-row seats at fashion week and attaining millions of followers in becoming fashion celebrities themselves. Given the sky-high salaries bloggers earn these days, it’s almost old-fashioned to think back upon the time when fashion blogging was only about purely documentation of your own personal style. Now fashion bloggers like Chiara Ferragni of
The Blonde Salad, or Nicole Warne of
Gary Pepper Girl can pull in millions of dollars a year, thanks to endorsement deals, advertising and paid appearances.
Here are some of our favourite fashion bloggers with wardrobes we wish we could own, but it looks like once you commit to having an Instagram presence, you have to constantly be on top of the game to appease your millions of fans.
Jessica Stein: Tuula Vintage @tuulavintage
Jessica Stein has 1.7 million followers and is quite possibly the most popular Australian on Instagram – or if that’s a stretch, most prevalent fashion blogger in her country. Not too shabby for a young woman from Central Coast of NSW right? Most of us can only dream of living the ultimate blogger lifestyle – attending fashion week circuits, best friends with all the massive name designers, donning the most desirable wardrobe ever – which this blogger enjoys.

Jessica Stein is known as the leggy, blonde beauty who created an online presence in 2010 with her website
Tuula Vintage as it was first a place where her friends and family could follow her travels as she went on her escapades but her online circulation grew with her reputation for having some fierce sense of style. Stein started taking her own travel photos and to this day still does. When it comes to photos with her in them, she typically teams up with her good friend Zanita Whittington or seeks help from her brother, boyfriend, or friends to assist when needed. Also learn your angles and you’ll go far… as she now holds a firm spot as one of the most influential bloggers in the world.
Danielle Bernstein: We Wore What @weworewhat
Danielle Bernstein has over 1.1 million followers and the 23-year-old is definitely a fashion maven. She started her style diary to keep a daily log of her outfits while simultaneously inspiring others worldwide.

Like many other fashion bloggers, Bernstein posts seemingly casual snapshots of her daily outfits, along with information about where to buy the clothes and accessories that she’s wearing. Her outfits are usually minimal but with a slight edge as she characterises New York City cool. Between outfit photos, Bernstein includes the stylish brunches and meals she has had, artistically framed exterior shots of places she has been to and accessories she is presently donning.
Nicole Warne: Gary Pepper @garypeppergirl
Nicole grew up in Western Australia on a farm and is a country girl at heart. She later moved to a seaside town in New South Wales and is your typical laid-back Aussie. It started off with her love for vintage shopping and finding items that she knew no one else would have, she loved expressing how she felt as an individual and after accumulating so many pieces she decided to start a website to sell her clothes, then
Gary Pepper was born in 2009. She had a blog on the side so she could connect with people and wanted to create something optimistic as well as colourful.

Nicole Warne definitely has unquestionable cult-status across Facebook and Instagram and is one of Australia’s most prevalent and well-respected style bloggers. But, it’s not just her immaculate sense of style and artistic photographs that has propelled Nicole to the top social media charts but it’s her commerce savvy attitude combined with her devotion to both her style and her followers that has facilitated her e-com store
garypeppergirl.com’s massive monetary success as well. Her fashion tastes leans more towards the feminine spectrum with tea dresses, wafting skirts, backless maxi dresses and lace. Warne is a romantic and it shows in the Instagram posts, you can anticipate flowers, sweet scenery, demure but enduring #ootd images with her signature red lip.