The Langkawi Development Authority (LADA) targets 2.5 million tourist arrivals in Langkawi this year backed by the maiden Langkawi Great Sale (LGS) campaign.

Chief executive officer Dr Hezri Adnan said the initiative, under the Langkawi economic blueprint (Helang), is supported by local tourism industry players, including operators of tourism attractions, hotels and duty-free shops, as well as tour agents and tour guides.

He noted that as of July 2020, Langkawi’s tourism arrivals this year stood at 1.1 million, with the number in July at 189,000.

"If the numbers can be maintained or increase to 200,000, achieving the target of 2.5 million tourist arrivals to Langkawi this year is not impossible," he told reporters after launching the LGS campaign here today.

He said the resort island received 3.92 million visitors in 2019, including locals and foreigners.

The LGS promotion, from Sept 1 to Dec 31 this year, involves operators of tourism products, hotels and duty-free shops, as well as tour agents and tour guides.

Hezri said four main packages are offered for domestic tourists honeymoon; family; meetings, incentives conferences and exhibitions (MICE); and leisure and include accommodation, transport, visits to tourist attractions, and shopping vouchers for use at selected establishments.