Malaysia intensifies initiatives to promote luxury tours - Najib

Malaysia must intensify further plans, preparations and implementation of various initiatives to attract more mass tourists and luxury travellers, said Prime Minister Datuk Seri Najib Tun Razak.

He said this was in line with the latest trend in the tourism sector which focused on elite tourism.

Quoting the report from 'The World Travel Monitor', in 2014, the world population undertook 46 million international luxury trips.

"I am certain that by adopting this measure, we can derive much benefits for the local entrepreneurs and population by creating various job opportunities besides generating the local economy which promises good returns.

"They include hire-car, handicrafts, food and drinks, textile and clothing entrepreneurs who will enjoy the spillover benefits from the considerable expenditure by the luxury and mass tourists," he said in his blog, NajibRazak.com.