Tealive to enter Cambodian market

In a statement, the company said Cambodia would be the eighth market after Malaysia, Vietnam, Myanmar, Brunei, the Philippines, Australia and the United Kingdom.

"On our part, we're bringing in the latest Tealive 3.0 format that meets new normal requirements and more, like contactless ordering and payment, drive-through and drive-in models, coupled up with the full range of Tealive Eats snacks," he said.

Loob Holding added that Tealive's first Cambodian outlet, over 3,000sf filled with dine-in facilities complete with a live entertainment section, will be set up at a Phnom Penh choice location.

HSC Group owner, Oknha Sok Hong said the timing was ideal as Cambodians were now ready to accept modern tea culture, where various international brands have entered the market over the years, with much room to grow.

"We're both proud and excited to introduce Tealive to Cambodians as the brand's positioning of affordable luxury and innovative products are exactly what young Cambodians want.

"With HSC's local experience, we make a great team to bring this leading lifestyle tea brand for Cambodians to enjoy," he said.