Beyond The Brick: Legoland Malaysia aims to blend culture with joy

CS Lim, the Divisional Director of Legoland Malaysia articulates that Legoland is not just another run-of-the-mill amusement park; it's a destination where visitors embark on a journey of cultural immersion while indulging in moments of sheer happiness.

"When we talk about getting people to theme parks, it is quite a bit of a challenge since theme parks are everywhere.

"There's no differentiation unless there's something unique" said Lim.

This is the reason why the local culture continues to be featured at the park.

One of the major attractions is Miniland Amazing Malaysia, which showcased iconic sites such as Jonker Street.

"Our focus on unique cultural experiences and family-friendly entertainment aligns perfectly with the Government's vision, making us a magnet for international and local tourists," he said during a Legoland Media Briefing recently.

Lim also brought up the dynamic nature of Legoland's offerings, with each visit promising new and exciting experiences tailored to different times of the year.

Looking ahead, Legoland Malaysia is poised to expand its cultural events and initiatives, further enhancing the park's appeal to both local visitors and international tourists.

Lim also mentioned plans to amplify events like the Legoland School Challenge, which has seen exponential growth in participation.