Chlo celebrates 60 years

Fashion brand Chloé is celebrating its birthday with a new NYC store and an exclusive Amelia bag.

Chloé is celebrating its 60th anniversary, and has opened its second New York City boutique. Located in SoHo at 93 Greene Street, it is the brand's seventh store in the United States.

"Today's women choose Chloé for the attitude of the collections and the atmosphere in the boutiques; both are natural, totally effortless but extremely sophisticated; the aim is to make the experience like a fun day out with friends," said Geoffroy de la Bourdonnaye, Chloé's Chief Executive Officer.

Customers can relax in the vintage 1920's Eileen Gray Bibendum chairs set in the 2,100-square-foot space containing the ready-to-wear, handbag, shoe, jewelry and small leather goods lines.

The store also stocks an exclusive version of the Spring/ Summer 2013 Amelia bag in luxurious ostrich leg & calfskin in chianti red and brown ($4,400).

A percentage of sales will go towards the victims of New York City's recent Hurricane Sandy, with money headed for both short-term relief and long-term restoration projects.

The brand is also launching a 'greatest hits' capsule collection, featuring designs from previous creative directors including Phoebe Philo and Stella McCartney.