Durex study shows how tech gadgets get in the way of holiday intimacy

A survey out of London by sexual wellbeing brand Durex has revealed that 52 percent of adults expect better sex on holiday, but 60 percent are left disappointed, admitting that the reality didn't quite live up to their expectations.

Of the 2,000 adults questioned the survey found that almost a fifth of said their phones and tablets get in the way of their sex life while on vacation, with 15 percent admitting that they have less sex on holiday than they do at home because of their tech.

Forty percent responded that they are less likely to instigate sex if their partner is on their phone in bed, and 41 percent admitted that evenings on holiday can be spent in bed together concentrating on separate phones rather than each other.

Fifty-nine percent also said that they, their partner or both have too much screen time, and more than half of those respondents felt their relationship suffers as a result. Seventy-two of the 2,000 respondents even admitted to using phones during sex.

The results of the survey were released to coincide with brand's #DoNotDisturb campaign, a social experiment video looking at the effect of tech and smartphones on couple's bedroom activity while on vacation.

Durex believes that the results of the survey, the social experiment, and a follow-up scientific study conducted with real couples, all suggest that turning off tech in the bedroom could help turn on your partner, and help couples meet their holiday "sexpectations."