Twitter unveils 360-degree live video

"Starting today, you can check out live, interactive 360 videos from interesting broadcasters and explore what's happening with them," Twitter's Alessandro Sabatelli said in a blog post.

"You'll be able to get an inside look with well-known personalities and go behind the scenes at exclusive events."

The first such video was delivered over Twitter's live Periscope application from broadcaster Alex Pettitt, showing a Florida sunset, while allowing users to see it from different angles by clicking on the stream.

"With 360 video on Periscope, you can experience moments with the broadcaster and take a look around  --  it's one step closer to actually being there," the Periscope team said in a blog post.

"Starting today, you'll be able to join live 360 videos on Periscope and Twitter from some incredible broadcasters  --  getting front-row access at exclusive events, traveling to places across the globe, and getting up close with well-known personalities."

Earlier this year Facebook began streaming 360-degree videos, which require a special set of cameras to capture surroundings.

Twitter said it was testing 360 broadcasts "with a small group of partners," and will be rolling out the feature "more broadly during the coming weeks."

"Live 360 video isn't just about taking you to places you've never been; it's about connecting you with people and letting you experience something new with them," the Periscope team said.